Louise Winslow

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Louise Winslow
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Born
Louise Marjorie Otterman

(1917-08-19)August 19, 1917
DiedMay 16, 2001(2001-05-16) (aged 83)
Evergreen, Colorado, U.S.
Occupation
  • Actor
  • Director
  • TV and radio star
Years active1937–1960
Spouse(s)Morris Winslow and Charles Hutaff

Louise Winslow Hutaff (August 19, 1917 – May 16, 2001), called the Martha Stewart of early daytime television,[1] wrote, directed, and starred in radio and TV programs in the United States from 1938 to 1960.[2]

She became a nationally known home economist in 1950 when her Adventures in Sewing[3] and Food Is Fun TV series[4] were nationally syndicated. These programs led to print and TV appearances sponsored by Westinghouse Electric, Sherwin Williams, Kroger Supermarkets, Wear-ever Aluminum Foil, and Scotch Tape.[5]

Early Life

Born in Indianapolis, Indiana, in 1917[6] and raised in Indiana and Michigan, she married Morris Winslow in 1937.[7] Though she divorced and remarried, she kept the Winslow name as her stage name for her broadcast career.

Winslow joined the Women's Army Corps shortly after America entered World War II. In 1943, she was the Commanding Officer of the Allied Service Women's Club in Caserta, Italy. She was known as "Ruffles" Winslow throughout the European theatre when she insisted that servicewomen deserved ruffled bedspreads and curtains even in wartime.[8]

TV and Radio Career

In 1948, Winslow originated and starred in Through the Kitchen Window, " a live program for homemakers broadcast on WNKB-TV (now WKYC) in Cleveland.[9]

In 1949, she originated At Home and How, a weekly 30-minute daytime program WNBT TV in New York City. The series ran opposite Arthur Godfrey and His Friends on Wednesday nights.[10] Also in 1949, her sewing program called Domestic Designs aired on WNBK-TV in Cleveland.[11]

In the early 1950s, her syndicated Adventures in Sewing TV series, sponsored by the Domestic Sewing Machine Company, aired nationally. The series was modeled after the Domestic Designs program she developed for the Cleveland TV market.[12]

In 1950 Winslow created Food Is Fun, a TV series sponsored by the American Gas Association.[13] Produced and distributed on film by Cinécraft Productions, the Adventures in Sewing and Food Is Fun programs were filmed using an early multiple camera setup Cinécraft developed called Cinescope.[14]

From 1955 to 1959, Winslow hosted the morning radio program Brunch Time on WERE in Cleveland. The show was broadcast from the Tea Room of the Halle Brothers Department Store.[15][16]

In 1960, Winslow hosted the TV show Louise Winslow for WEWS in Cleveland her last regular TV series.[17]

Winslow Made-for-TV programs

Personal life

Winslow married Charles Hutaff (1916–1998), an advertising executive, in 1950.[18] Louise Winslow and Charles Hutaff are buried in Fort Logan National Cemetery in Denver, Colorado. They had two children.[19]

References

  1. Richard Irvin, The Early Shows: A Reference Guide to Network & Syndicated Prime Time TV Series from 1944 to 1949. Atlanta, Georgia BearManor Media, 2018
  2. "'But wait! There's more.' Papa Bernard and the first TV Infomercial." ACADEMIA Letters
  3. June Bundy, "Adventures in Sewing TV series," The Billboard, April 15, 1950, p. 11 and "New Show on Television: Adventures in Sewing," The Wittier News (Wittier California), Match 11, 1950, p. 7
  4. A.G.A. Offers Gas Industry a Television 'Scoop,' American Gas Association monthly, 1950-12 (December), vol. 32, issue 12, p. 28
  5. Jack York, "Aerial Housekeeper," The Indianapolis Star Magazine, Sunday, Feb. 13, 1949, p. 13 and Sidney Lohman, "News and Notes of Television," New York Times, May 1, 1949.
  6. Louise Marjorie Otterman Winslow Hutaff Family Tree, Ancestry.com
  7. Ohio U.S. County Marriage Records, Morris W. Winslow, July 11, 1937, Wood, Ohio #541, p. 270
  8. "'Ruffles' Winslow Helps TV Draw Audience in Daytime," Cleveland Plain Dealer, June 25, 1950
  9. "The Kitchen Window: Radio and Television Program Reviews," The Billboard, August 27, 1949., p. 13
  10. Sidney Lowman, News and Notes of Television, New York Times, May 1, 1949,
  11. "Winslow, Louise," Encyclopedia of Cleveland History. Case Western Reserve University
  12. "New Show on TV 'Adventures in Sewing,'" The Whittier News (Whittier, California), March 11, 1950, p. 7
  13. A.G.A. Offers Gas Industry a Television 'Scoop,' American Gas Association monthly, 1950-12 (December), vol. 32, issue 12, p. 28
  14. Business Screen magazine, v. 12, no. 2 (March/April 1951), p. 45
  15. "Radio-TV Backstage: Louise Winslow Heads WERE Audience-participation Show," Cleveland Plain Dealer, January 16, 1955
  16. June Bundy, "D.J. Exec., Format Switches Upheave Local Radio Scene," The Billboard, July 13, 1959, p. 1
  17. "Winslow, Louise," Encyclopedia of Cleveland History. Case Western Reserve University
  18. "Louise Winslow Is Bride of Charles Hutaff," The Bronxville Reporter, September 7, 1950.
  19. Louise Marjorie Otterman Winslow Hutaff Family Tree, Ancestry.com

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