Laetitia Crahay
 | The topic of this article may not meet Wikitia's general notability guideline. |
In 2000, she met Karl Lagerfeld, who became her mentor. Lagerfeld then offered her a permanent contract at Chanel to oversee the creation of jewelry and accessories. In order to ensure aesthetic and historical accuracy in her creations, Laetitia embarked on rigorous research work in the archives of the House. For her, stylistic and visual innovation is only possible by immersing oneself in the DNA and know-how of the house for which one works. This research approach allowed her to establish strong relationships with Lesage and Lemarié workshops. She initiated the Métiers d'Art shows with Karl Lagerfeld to showcase their skills. The institutional clientele of Chanel's enthusiasm for these new collections has had a positive impact on sales. In particular, sales of accessories have experienced exponential growth.
Loewe - Artistic Direction Consulting: 2001 - 2002
Desiring new challenges, she decided to take on a consulting mission for Loewe in artistic direction in parallel with her work at Chanel between 2001 and 2002. This experience was successful. She then accepted another artistic direction, creation, and image mission at Delvaux between 2002 and 2006.
Delvaux - Artistic Direction, Creation, and Image: 2002 - 2006
Laetitia was very attached to this house because of her nationality and her family's proximity to it. She began a process of rejuvenating the brand's visual identity while respecting its intrinsic codes. She was notably responsible for campaigns referencing the surrealist artistic movement. Her work at Delvaux, in parallel with her work at Chanel, earned her the Elle Style Award as Woman of the Year.
Maison Michel - Creation of the Brand: 2006 - 2015
In 2006, Chanel's management wanted to launch the hat workshop Maison Michel as an international brand. Recognized for her ability to understand a house's identity and create a universe around it, Laetitia was chosen to establish this new entity's status. She actively participated in the realization of the business plan for this ambitious project. In less than two years, Maison Michel became a reference brand that set trends on the international scene.
Saint Laurent - Jewelry Creative Direction: 2016 - 2019
After spending sixteen years at Chanel, Laetitia wanted to change her creative universe and became a freelancer in 2016. She then joined Anthony Vaccarello at Yves Saint Laurent to lead the creation of jewelry.
Bulgari - Creative Direction of Leather Goods & Accessories: 2016 - 2021
Meanwhile, she takes the lead in Bulgari's leather goods and accessories department with the intention of simplifying forms, returning to essentials, and innovating in strict adherence to the house's codes. This creative renewal allows Bulgari to attract a new clientele. The leather goods and accessories department then experiences unprecedented growth and ranks second in importance, just after jewelry.
References
External links
This article "Laetitia Crahay" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.