Kristin Patrick
Kristin Patrick | |
|---|---|
| Add a Photo | |
| Born | Westfield, Massachusetts |
| Nationality | American |
| Citizenship | United States of America |
| Alma mater | Emerson College, Southwestern University School of Law |
| Occupation | Executive Vice President, Chief Marketing Officer of Claire’s |
| Known for | Current EVP & Chief Marketing Officer of Claire’s |
Kristin Patrick is a marketing executive and business leader who currently serves as Executive Vice President, Chief Marketing Officer, and Head of E-commerce for global fashion brand Claire’s.[1] She is credited with popularizing the term ‘Zalpha’ to describe the Generation Z and Generation Alpha cohorts[2][3] and has been recognized for creating opportunities for them, including the “Gen Z” college creator program at Claire’s, which was featured in The New York Times.[4]
Claire's
As EVP and Chief Marketing Officer, Patrick has brought Claire’s into the Metaverse with Shimmerville: a digital world on Roblox equipped with malls, games, and parks[5][6][7][8][9]. She has also established a partnership with Nicola Formichetti, who was named the brand’s Creative Director in Residence.[10] Patrick also led Claire's collaboration with Olivia Rodrigo|Olivia Rodrigo's stylists for a Y2K content series[11] and led the "Get Pierced' campaign.[12][13][14] During Paris Fashion Week in 2023, Patrick was responsible for helping Claire’s open a new store location in Paris, featuring collaboration with the brand’s Creative Director in Residence, fashion icon Nichola Formichetti.[15][16][17] Patrick was responsible for onboarding Formichetti, who has helped re-imagine Claire’s brand in the 21st century.[18][19]
Accolades
Patrick was named to the Top 50 Entrepreneurial CMO’s List by Forbes in 2023, the list honors the 50 marketers making an impact on brands as well as culture.[20] Patrick also received an OnCon Icon Award for the Top 50 Marketers for 2023, a list which recognizes individuals who have made a considerable impact on their organization through thought leadership and innovation.[21]
Boards
Kristin currently sits on the board of a publicly traded metaverse, E-sports and Gaming company, Super League Gaming.[22] She also sits on the board of privately held performance marketing tech company, Digital Matter and the board of a publicly traded biotech company called Chromadex.[23]
References
- ↑ WW, FashionNetwork com. "Claire's appoints Kristin Patrick as new CMO". FashionNetwork.com. Retrieved 2023-07-10.
- ↑ Hartmans, Avery. "Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power". Business Insider. Retrieved 2023-07-10.
- ↑ "The Walk and Talk With Claire's EVP and CMO". Cheddar News. Retrieved 2023-07-10.
- ↑ Maheshwari, Sapna (February 12, 2023). "Wanted: Interns Who Can Make TikTok Hits". New York Times.
- ↑ Edelson, Sharon. "Claire's Invites Consumers To Play In The Metaverse With Launch On Roblox". Forbes. Retrieved 2023-07-10.
- ↑ Zwieglinska, Zofia (2022-10-26). "Exclusive: Claire's launches Sims-like town Shimmerville on Roblox". Glossy. Retrieved 2023-07-10.
- ↑ Waldow, Julia (2022-11-17). "From the mall to the metaverse: How Claire's is reinventing itself". Modern Retail. Retrieved 2023-07-10.
- ↑ Team, Glossy (2022-02-14). "CMO Summit Recap: Marketers brace to take on the metaverse in a big way". Glossy. Retrieved 2023-07-10.
- ↑ Waldow, Julia (2022-12-29). "An experience 'without the laws of gravity': How teen brands are making the metaverse part of their retail strategies". Modern Retail. Retrieved 2023-07-10.
- ↑ Edelson, Sharon. "Nicola Formichetti Brings His Unique Aesthetic To Claire's As Creative Director In Residence". Forbes. Retrieved 2023-07-10.
- ↑ Sidell, Misty White (2022-03-14). "Claire's Teams With Olivia Rodrigo's Stylists for Y2K Style Content Series". WWD. Retrieved 2023-07-10.
- ↑ Sutton, Samantha (February 18, 2022). "Claire's Is Cool Again". InStyle.
- ↑ "Claire's marketing boss continues modernization mission with Gen Z/Alpha-led campaign". The Drum. Retrieved 2023-07-10.
- ↑ "News: CMO of the Week: Claire's Kristin Patrick". www.brand-innovators.com. Retrieved 2023-07-10.
- ↑ Silberstein, Nicole (2023-03-06). "Claire's Aims High (and Wide) with Next-Gen Paris Store, U.S. Grocery Expansion". Retail TouchPoints. Retrieved 2023-07-10.
- ↑ Parisi, Danny (2023-03-07). "Claire's opens high-end Paris store during fashion week". Glossy. Retrieved 2023-07-10.
- ↑ Edelson, Sharon. "Claire's Opens First European Flagship In Paris, Designed With Nicola Formichetti". Forbes. Retrieved 2023-07-10.
- ↑ PAULY, ALEXANDRA (March 10, 2023). "GET READY FOR THE GREAT CLAIRE'S COMEBACK". Highsnobiety.
- ↑ "Nicola Formichetti Gets Nostalgic With His Latest Gig". ELLE. 2022-11-15. Retrieved 2023-07-10.
- ↑ Matlins, Seth. "The 2023 Forbes Entrepreneurial CMO 50". Forbes. Retrieved 2023-07-10.
- ↑ "2023 Marketing Winners | OnCon Icon Awards". onconferences. Retrieved 2023-07-10.
- ↑ "Board of Directors". Super League Gaming, Inc. Retrieved 2023-07-10.
- ↑ "About". ChromaDex. Retrieved 2023-07-10.
External links
This article "Kristin Patrick" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.