John Thomas Rivers

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John Thomas Rivers
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Born (1964-11-01) November 1, 1964 (age 59)
NationalityAmerican
Alma materFlorida State University’s Business School
Occupation
  • Entrepreneur
  • Businessman
  • Founder
  • CEO

John Thomas Rivers (born November 1st, 1964) is an American Entrepreneur and Businessman. He is the founder and CEO of 4R Restaurant Group and his nonprofit, The 4R Foundation which established 4 Roots.

Early Life and Career

Rivers grew up in Jacksonville Florida. He attended Bishop Kenny High School. He graduated from Florida State University’s Business School in 1989.[1]

Rivers was President of Priority Health Care until he retired in 2004. He began smoking and creating his signature BBQ in the garage of his house in 2005 and opened the first of his restaurants, 4 Rivers Smokehouse in 2009. He currently has over 15 BBQ Smokehouse restaurants in Florida.[2]

Rivers founded his nonprofit The 4R Foundation in 2015. The 4R Foundation was created to give back to the communities where the brands are located, a culture dubbed as the BBQ Ministry. In addition to supporting various charitable organizations, the Foundation also established 4Roots whose mission is "unearth the power of food to build healthy communities".[3]The main focus of 4Roots is the 4Roots Farm campus in the heart of Orlando which began development in 2021.[4]

Accomplishments

Rivers was invited to cook at the prestigious James Beard House in 2013.[5] He is the author of his cookbook, The Southern Cowboy Cookbook originally published in 2013.[6] He participated in Food Networks’ South Beach Food and Wine Festival in 20, 200, and 2000. His restaurant 4 Rivers was voted, “The South’s Best BBQ Joint” in Southern Livings 2020 “Best Of” edition [7]. In November 2022, Rivers was inducted into Florida State University's Business School Hall of Fame. [8]

Personal Life

Rivers is married with two children. He currently resides in Winter Park, Florida.

References

  1. "COLLEGE OF BUSINESS". FSU College of Business.
  2. "4 Rivers". 4Rivers Smokehouse.
  3. "WUSF Public Media". WUSF News.
  4. "Unearthing the Power of Food to Build Healthy Communities". 4Roots.
  5. "4 Rivers pitmaster sells out James Beard House debut dinner". Orlando Business Journal. 2013.
  6. "The Southern Cowboy Cookbook". 4Rivers Smokehouse. 4Rivers.
  7. "4 Rivers Smokehouse Voted The South's Best BBQ Joint 2020". Southern Living Magazine.
  8. "FSU College of Business adds members to its Alumni Hall of Fame". Florida State University News.

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