John Ehiguese

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John Ehiguese
John Ehiguese.png
Born1960
Edo State, Nigeria
NationalityNigerian
CitizenshipNigeria
EducationMBA (Mass communication)
Alma materPan Atlantic University
OccupationPublic relations professional
Known forPresident of Public Relations Consultant Association of Nigeria
Notable work
Founded Mediacraft Associates, a public relations firm

John Eboseyi Ehiguese (born 1960) is a Nigerian public relations professional[1][2] and founder of Mediacraft Associates, a public relations firm. [3][4][5] He was president of Public Relations Consultant Association of Nigeria (PRCAN),[6][7][8][9][10] Ehiguese currently sits on the Board of Management of International Communications Consultants Organization (ICCO).[11][12] In 2019, Ehiguese was named best Public Relations Practitioner of the year.

Early life and education

Ehiguese was born in Edo State, south-south Nigeria.[13][14]

Career

Ehiguese early career was in marketing, sales, advertising and broadcasting. His Public Relations career started at the Corporate & Financial Communications, a PR firm based in Lagos, Nigeria. [14] He was Account Director at C&F Porter Novelli, in charge of the MTN Nigeria business. In 2002, Ehiguese was Communication Consultant at the Johns Hopkins University Centre for Communication Programme (JHU-CCP).[1][12]

PRCAN presidency

In April 2016, Ehiguese led Public Relations Consultants Associoation of Nigeria, PRCAN in a collaborative campaign with Brand South Africa[15][16] in improving the external image of Nigeria which was at the time battling with image crisis. [17][18]

Ehiguese in 2017 led the Nigerian body of PR consultants in a battle against the government of Nigeria after information emerged that the Nigerian Finance Ministry hired a Uk Based PR and communications company,[19] African Practice UK for the promotion of Nigeria’s Eurobond instead of hiring local PR and Communications firms in violation of the country’s Public Procurement Act.[20][21][22] After a public outrage in support of PRCAN, Nigerian Minister of Information and Culture said the government had ordered federal ministries and agencies to include local PR firms in all their PR and communication efforts.[23][24][25]

In October 2016 Ehiguese was a member of panel of judges of ICCO Global Award 2016; the global showcase for the most effective PR from the world’s most talented practitioners.[26]

Award

Ehiguese was named Nigeria Best Public Relations Practitioner of the Year (2019) alongside Mediacraft Associates.[27][28][29]

External Links

References

  1. 1.0 1.1 Adewale, Lekan (April 20, 2002). "Nigerian John Ehiguese Appointed Communications Consultant at John Hopkins University Centre for Communication Programme". Nigerian Pilot: 2. ISSN 2141-7199.
  2. "John Ehiguese To Speak At Lagos PR Clinic In March". Brand Communicator. 2018-02-27. Retrieved 2020-02-06.
  3. Lukman, Ayobami (2018-02-27). "Mediacraft MD, John Ehiguese To Speak At Lagos PR Clinic In March". Marketing Space l Brands and Marketing in Nigeria. Retrieved 2020-02-06.
  4. Salami, Semiu (2015-08-18). "Mediacraft &Associates boss, Ehiguese threatens to bar online writer from joining PRCAN". New Mail Nigeria. Retrieved 2020-02-06.
  5. "BRANDPERSONALITY: GOVERNMENT COMMUNICATION NEEDS A LOT OF PROFESSIONAL HELP. - John Ehiguese, MD, Mediacraft Associates". BrandPower Magazine. 2013-09-14. Retrieved 2020-02-06.
  6. "Ehiguese Gets Second Term as PRCAN President, Body Makes to Restore Clients' Confidence". BrandCrunch Nigeria. 2017-03-31. Retrieved 2020-02-06.
  7. "Public Relations took a hit during economic recession – Ehiguese, PRCAN President". Vanguard News. 2018-04-29. Retrieved 2020-02-13.
  8. ITREALMS. "PRCAN re-elects Ehiguese, Akintunde, others as exco". Retrieved 2020-02-06.
  9. "Poor Capacity is the Bane of PR Consultancy – John Ehiguese, President, PRCAN and GMD, Mediacraft – BrandWise". Retrieved 2020-02-06.
  10. "Public Relations". tribuneonlineng.com. Retrieved 2020-02-06.
  11. "PRCAN Becomes Latest Member of ICCO … As Ehiguese Joins Its Board of Management". benconews.com. 2015-05-08. Retrieved 2020-02-06.
  12. 12.0 12.1 "John E Ehiguese". ICCO PR. Retrieved 2020-02-06.
  13. Adejobi, Adedayo (July 14, 2018). "John Ehiguese: At 60, My Life Remains Work in Progress". ThisDay. Retrieved February 6, 2020.
  14. 14.0 14.1 &Wer_y (2018-07-14). "John Ehiguese: At 60, My Life Remains Work in Progress". NewsHerald Nigeria. Retrieved 2020-02-06.
  15. Akubo, Johnson (April 11, 2016). "John Ehiguese leads Nigerians' PR Professionals in Effort to Rebrand Nigeria's Global Image". Daily Asset: 7. ISSN 2616-1036.
  16. Karls, Kumos (July 18, 2017). "Nigeria's external Image: Nigerians commends Ehiguese for leading rebranding campaign". The Herald. Vol 5 No. 409: 2.
  17. "Nigerian, S'African PR companies partner on image laundering". TheCable. 2016-04-11. Retrieved 2020-02-13.
  18. Adebowale, Segun (2016-04-10). "PRCAN partners Brand South Africa on nation branding ideas -". The Eagle Online. Retrieved 2020-02-13.
  19. Olalekan, John (May 2, 2017). "John Ehiguese Tackles Finance Ministry Over Hiring of Foreign PR Firms". Punch. Vol 17 No. 20,425: 15.
  20. "PR experts carpet finance minister over foreign PR firm". The Guardian Nigeria News - Nigeria and World News. 2017-05-02. Retrieved 2020-02-13.
  21. "Why ministry of finance hired foreign PR agency". Daily Times Nigeria. 2017-05-04. Retrieved 2020-02-13.
  22. Idowu, Afolabi (2017-05-19). "Eurobond Brief: PRCAN battles to retain another multimillion naira business". IMC Services Nigeria. Retrieved 2020-02-13.
  23. "FG will work with Nigerian PR consultants – Lai Mohammed - Premium Times Nigeria". 2017-05-12. Retrieved 2020-02-13.
  24. Adebowale, Segun (2017-05-13). "FG to prioritise use of local consultants for its projects - Lai Mohammed -". The Eagle Online. Retrieved 2020-02-13.
  25. Gistmaster (2017-05-13). "FG to prioritise use of local consultants for its projects – Lai Mohammed". Gistmaster. Retrieved 2020-02-13.
  26. "Awards Archives". ICCO PR. Retrieved 2020-02-13.
  27. Suleiman, Joy (December 23, 2019). "John Ehiguese Named PR Man of the year". Vanguard. Vol 26 No. 63417: 6.
  28. Momoh, Yusuf (December 24, 2019). "John Ehiguese emerges PR man of the Year". ThisDay. Vol 22 No. 1,278: 11.
  29. Audu, David (January 1, 2020). "MediaCraft Associates Crowned PR Agency Of The Year". Retrieved February 6, 2020.

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