Joey Primiani

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Joey Primiani
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Joseph Charles Primiani

(1988-10-27) October 27, 1988 (age 35)
Roslyn Harbor, New York, U.S.
  • Entrepreneur
  • designer
  • inventor

Joey Primiani is an American designer and Internet entrepreneur based in San Francisco, California. In 2011, Primiani and Lady Gaga co-founded the technology startup, Backplane.[1][2][3][4] He created Lady Gaga's official fan community website,, where fans share their artwork and stories inspired by Gaga.[5] In 2016, Primiani was listed on the Forbes Magazine 30 Under 30 list in the consumer technology category.[6][7]


Primiani interned at Google where he helped design the touch interfaces for [search on mobile and tablet devices used by half a billion people around the world.[8][9][10]

Primiani has previously created and sold two companies, as well as being on the founding team of Lexity, which was sold to Yahoo! in 2011.[11][12] He is also one of the authors of The Last Key to Success, geared toward young technology entrepreneurs, and he also serves on the boards of several space and fashion technology companies.

He is the Founder and CEO of Superfuture, a digital design studio company based in San Francisco, California, and in 2021, Primiani co-founded Folio, a digital marketplace for art and NFTs..[13][14][15][16]

Awards and recognition

  • Forbes 30 Under 30 list in Consumer Technology (2016)[17]
  • Business Insider's Top 25 Under 25 Technology Founders in Silicon Valley (2011)[18]
  • Fast Company Design's Top 12 of the Year's Best Ideas in Interface Design (2010)[19]


  1. Empson, Rip. "Lady Gaga-Backed Backplane Raises Over $4M From Sequoia & More; Acquires Sharing Platform Cortex". Retrieved 2022-02-01.
  2. "No Longer Science Fiction: Start-Up Unveils Radical Consciousness Technology". HuffPost. 2014-01-29. Retrieved 2022-07-13.
  3. Shontell, Alyson. "25 And Under: 25 Hot Young Stars In Silicon Valley Tech". Business Insider. Retrieved 2022-07-13.
  4. "Randi Zuckerberg interviews co-founder of Backplane, Joey Primiani".
  5. "Lady Gaga's Why It Works and What It Means for Social Media". Business 2 Community. 2012-07-31. Retrieved 2022-07-13.
  6. Bertoni, Steven. "Joey Primiani, 27 - pg.22". Retrieved 2022-02-01.
  7. "Forbes 30 Under 30's Joey Primiani Future Talking Interview LA Talk Radio with Jennifer Hill".
  8. "How Lady Gaga's manager reinvented the celebrity game with social media". WIRED. 29 December 2010. Retrieved 20 January 2017.
  9. Siegler, MG (2010-12-15). "Forget The Social Browsers, Just Install Cortex On Chrome". Retrieved 2022-02-01.
  10. TWiT Live Specials 32: The Future Of The Web, retrieved 2022-07-15
  11. Wauters, Robin (2012-02-16). "Backplane Raises Funding, 'Buys' Cortex". TNW | Insider. Retrieved 2022-07-15.
  12. "Yahoo Acquires Lexity, Will Keep E-Commerce App Platform Running But Rebrand It". TechCrunch. Retrieved 2022-07-13.
  13. "Folio, a New NFT Marketplace, Wants to Streamline the World of Digital Art". dot.LA. 2022-01-22. Retrieved 2022-02-01.
  14. "Folio Launches the First Mobile NFT Social Network". Retrieved 2022-02-01.
  15. "Folio, a New NFT Marketplace, Wants to Streamline the World of Digital Art". dot.LA. 2022-01-22. Retrieved 2022-07-13.
  16. "Team behind Lady Gaga's Little Monsters launches NFT marketplace Folio". Hypebot. 2022-01-18. Retrieved 2022-07-15.
  17. "30 Under 30 2016: Consumer Tech". Forbes. Retrieved 2022-07-13.
  18. "25 And Under: 25 Hot Young Stars In Silicon Valley Tech". Retrieved 2022-02-01.
  19. "12 of the Year's Best Ideas in Interface Design [Slideshow]". 29 December 2010. Retrieved 2022-02-01.

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