Joanna Jensen

From Wikitia
Jump to navigation Jump to search
Joanna Jensen
Add a Photo
BornMay 1970
CitizenshipUnited States
  • Entrepreneur
  • Founder

Joanna Jensen (born May 1970[1]) is a British entrepreneur and founder[2] of natural and sustainable baby & child toiletries brand Childs Farm.


Leaving school in 1988, started her career in London as an Estate Agent[3]. She founded Childs Farm in 2010[4]

In 2014, the Childs Farm brand secured its first national retail listing in the UK in high street health & beauty retailer Boots[5], and in Waitrose[6]. By 2019 Childs Farm had achieved distribution in all the UK retailers, including Boots UK and the big 4 grocers[7]. In 2018 Childs Farm was listed as a finalist in ‘ones to watch’ by Sunday Times Fast Track 100[8], and in 2019 was listed as the 9th fastest growing privately owned business in the UK by Sunday Times Fast Track 100[9].

The brand launched in Australia in 2018[10].

In July 2020, Jensen launched adult sensitive body care brand Farmologie[6][11].

During the COVID-19 pandemic, Childs Farm expanded its range of hand creams[12] to the market within 4 weeks[13]. During the pandemic, Childs Farm has donated almost £1 million worth of products to the NHS front line workers[14][15]

Personal life

Paralympic dressage rider Natasha Baker MBE[11] and Jensen own International Paralympic Dressage horse, Keystone Dawn Chorus (Lottie)[16][11][17].

In the past Jensen has advocated for better payment terms for small and medium-sized enterprises[18][19]


2018 Winner of the British Small Business Awards Female Entrepreneur of the Year[20]

2018 Winner of the Inspire Business Awards 2018 Entrepreneur of the Year[21]

2018 Finalist in the Barclaycard Everywoman in Retail Awards Entrepreneur Award

2018 Winner in the IGD Awards Small Business Award

2019 Gold award in The Grocer Awards 2019 SME Brand of the Year

2020 Finalist in the Great British Entrepreneurs Award (South East Health and Wellbeing Entrepreneur of the Year)

2020 Winner of the Thames Valley SME 100 Growth Index Award


  1. "Joanna JENSEN - Personal Appointments (free information from Companies House)".
  2. "About – Childs Farm".
  3. "At Work with the FT: Joanna Jensen, founder and CEO, Childs Farm | Financial Times".
  5. Briggs, Fiona. "Spotlight on Joanna Jensen, founder of baby and children's toiletry brand, Childs Farm". Retail Times.
  6. 6.0 6.1
  7. "Fast Track". Fast Track.
  10. "UK's fastest-growing kids' toiletries brand launches in Australia". Inside FMCG. December 5, 2018.
  11. 11.0 11.1 11.2 Fletcher, Rebecca (August 3, 2020). "Basingstoke's Joanna Jensen, owner of Childs Farm skincare, launches he..." Great British Life.
  12. Briggs, Fiona. "Childs Farm extends its hand wash range with new variant". Retail Times.
  13. "Childs Farm grows up with new range for adults". Belfasttelegraph – via
  14. Walker, Gaelle. "Farmology supports NHS workers with £750,000 handcream donation".
  15. "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". February 2, 2021.
  16. Bryan, Polly (March 25, 2019). "Multiple medallist aiming for Tokyo with exciting new ride". Horse & Hound.
  17. "Natasha Baker MBE Paralympic Equestrian Rider".
  18. "Failure to pay invoices on time puts recovery at risk | Financial Times".
  19. Loizou, Kiki. "What do we want? £26bn . . . When do we want it? Now!" – via
  20. "Small Business Awards Winners 2018 | British Small Business Awards".
  21. "Awards And Recognition - Previous Hampshire INSPIRE Awards Winners".

External links

Add External links

This article "Joanna Jensen" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.