Joanna Jensen (born May 1970) is a British entrepreneur and founder of natural and sustainable baby & child toiletries brand Childs Farm.
Leaving school in 1988, started her career in London as an Estate Agent. She founded Childs Farm in 2010
In 2014, the Childs Farm brand secured its first national retail listing in the UK in high street health & beauty retailer Boots, and in Waitrose. By 2019 Childs Farm had achieved distribution in all the UK retailers, including Boots UK and the big 4 grocers. In 2018 Childs Farm was listed as a finalist in ‘ones to watch’ by Sunday Times Fast Track 100, and in 2019 was listed as the 9th fastest growing privately owned business in the UK by Sunday Times Fast Track 100.
The brand launched in Australia in 2018.
In July 2020, Jensen launched adult sensitive body care brand Farmologie.
During the COVID-19 pandemic, Childs Farm expanded its range of hand creams to the market within 4 weeks. During the pandemic, Childs Farm has donated almost £1 million worth of products to the NHS front line workers
Paralympic dressage rider Natasha Baker MBE and Jensen own International Paralympic Dressage horse, Keystone Dawn Chorus (Lottie).
In the past Jensen has advocated for better payment terms for small and medium-sized enterprises
2018 Winner of the British Small Business Awards Female Entrepreneur of the Year
2018 Winner of the Inspire Business Awards 2018 Entrepreneur of the Year
2018 Finalist in the Barclaycard Everywoman in Retail Awards Entrepreneur Award
2018 Winner in the IGD Awards Small Business Award
2019 Gold award in The Grocer Awards 2019 SME Brand of the Year
2020 Finalist in the Great British Entrepreneurs Award (South East Health and Wellbeing Entrepreneur of the Year)
2020 Winner of the Thames Valley SME 100 Growth Index Award
- ↑ "Joanna JENSEN - Personal Appointments (free information from Companies House)". find-and-update.company-information.service.gov.uk.
- ↑ "About – Childs Farm". www.childsfarm.com.
- ↑ "At Work with the FT: Joanna Jensen, founder and CEO, Childs Farm | Financial Times". www.ft.com.
- ↑ "CHILDS FARM LTD".
- ↑ Briggs, Fiona. "Spotlight on Joanna Jensen, founder of baby and children's toiletry brand, Childs Farm". Retail Times.
- ↑ 6.0 6.1 https://www.thembsgroup.co.uk/wp-content/uploads/2020/12/Role-Models-in-Consumer-Goods-and-Grocery.pdf
- ↑ "Fast Track". Fast Track.
- ↑ https://3s171z3x2dmy48s75v3z1ha8-wpengine.netdna-ssl.com/wp-content/uploads/2019-Sunday-Times-Virgin-Atlantic-Fast-Track-100-supplement.pdf
- ↑ https://www.fasttrack.co.uk/wp-content/uploads/2019-Sunday-Times-Virgin-Atlantic-Fast-Track-100-National-press-release.pdf
- ↑ "UK's fastest-growing kids' toiletries brand launches in Australia". Inside FMCG. December 5, 2018.
- ↑ 11.0 11.1 11.2 Fletcher, Rebecca (August 3, 2020). "Basingstoke's Joanna Jensen, owner of Childs Farm skincare, launches he..." Great British Life.
- ↑ Briggs, Fiona. "Childs Farm extends its hand wash range with new variant". Retail Times.
- ↑ "Childs Farm grows up with new range for adults". Belfasttelegraph – via www.belfasttelegraph.co.uk.
- ↑ Walker, Gaelle. "Farmology supports NHS workers with £750,000 handcream donation".
- ↑ "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". inews.co.uk. February 2, 2021.
- ↑ Bryan, Polly (March 25, 2019). "Multiple medallist aiming for Tokyo with exciting new ride". Horse & Hound.
- ↑ "Natasha Baker MBE Paralympic Equestrian Rider". www.natasha-baker.com.
- ↑ "Failure to pay invoices on time puts recovery at risk | Financial Times". www.ft.com.
- ↑ Loizou, Kiki. "What do we want? £26bn . . . When do we want it? Now!" – via www.thetimes.co.uk.
- ↑ "Small Business Awards Winners 2018 | British Small Business Awards". britishsmallbusinessawards.co.uk.
- ↑ "Awards And Recognition - Previous Hampshire INSPIRE Awards Winners". www.inspirebusinessawards.co.uk.
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