Jennifer “J.A.” Fleming

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Jennifer Amber Fleming
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Born2001 (age 20)
Other namesInvestments are made under the name “J.A. Fleming”
CitizenshipUnited Kingdom
Net worth£11.7million GPB approximately US$16.5million
Founder and CEO of the Tamar Valley Natural Burial Ground
Founder, CEO and sole shareholder of the Tamar Valley Affiliated Farms
AwardsFeatured in Bustle’s 30 under 30 to watch awards
Appeared at the 2019 Tatler awards evening held at Cardiff’s Hensol Castle.

Jennifer Fleming (Investments are made in the name of J.A. Fleming) is an English investor, heiress, business magnate and owner of the Tamar Valley Affiliated Farms, she is the founder and current chief executive officer (CEO) of the Tamar Valley Natural Burial Ground, founder and sole shareholder of Tamar Valley Sports Horses. Fleming is widely regarded as a figurehead for the natural burial industry, along with the current chair of the Natural Burial Association.

Investment portfolio

The Tamar Valley Natural Burial Ground

Fleming is the founder and chief executive officer (CEO) of the Tamar Valley Natural Burial Ground. Founded in 2021 Fleming founded the site as part of her philanthropical work, aiming to further the natural burial movement which has been woefully under publicised within the UK. [6] Fleming actively promotes the natural burial movement as an environmentally friendly ethical alternative to the conventional funeral industry who regularly prey on the vulnerable and the bereaved. Prices of a burial at the Tamar Valley Natural Burial Ground are less than one half of the price of a conventional burial at a Cornwall Council Cemetery. The site will grow into a woodland and will be permanently open to members of the public. Set within approximately 15 acres the site has the capacity to bury up to 10,000 over hundreds of years.[5]

Fleming has also pledged to invest a sum of money from every burial into the conservation of native flora and fauna. The site is also partnering with several other wildlife enterprises such as the RSPB and the Cornwall Wildlife Trust to further their conservation goals. [4]

Tamar Valley Affiliated Farms

Tamar Valley Poultry

Tamar Valley poultry was formed as a relatively small venture however growth has been strong with rapidly growing stock numbers and employees. Supplying British heritage bred chickens, bantams, quail and guinea fowl whilst also supplying restaurants and wholesalers large quantities of eggs.

Tamar Valley Sports Horses

A small facility, dedicated to the rehabilitation of race horses, mainly into eventing, dressage and showing. A small breeding enterprise is due to commence mid 2021 to facilitate the protection of the endangered British breed - the Cleveland Bay.

Tamar Valley Farm

The trading name of the ovine, bovine and swine enterprises of the Tamar Valley Affiliated Farms. Supplying both rare breeds and commercial ventures. Top quality livestock are regularly drawn to compete at county levels.

Fleming has been pivotal in the promotion and research of AI technology within ovine farming practices, pioneering her techniques within her flock of pedigree Blue Faced Leicester sheep. This technique which was thought to be unreliable, expensive and to yield a much lower lambing percentage was conclusively proven to be just as reliable as live covering. [3]

Mole Valley Farmers

Fleming purchased a number of shares within the company throughout late 2020 and early 2021. The precise number of shares held and their worth are unknown.

The company holds more liabilities than assets as of May 2020 (£91.6 million GBP in liabilities compared to it’s £43 million GBP total assets). [2]


Fleming purchased shares in Autotrader during early 2020 during the 2020 stock market crash due to coronavirus. Shares in this company vastly increased in value since Feb 2020. [1]


Fleming has regularly made clear that the course of her investments is for the betterment of her community rather than financial gain. Notable contributions include considerable aid provided to the Calstock Parish Council’s COVID-9 response team and financial contributions to the Salvation Army and St Petroc’s - a Cornish Charity dedicated to helping homeless people in the region.


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