Jasrina Binti Jasni
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Jasrina Binti Jasni | |
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| Born | Sabah, Malaysia |
| Nationality | Malaysian |
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| Organization | The Beast Cosmetics and The Art Figura |
Jasrina Binti Jasni is a Malaysian entrepreneur, beauty pageant titleholder, empowerment advocate, and hijab model. She gained prominence as Mrs. Borneo International World 2024 and was awarded the Mrs. Advocacy title at the Mrs. International World 2025 pageant. Jasrina is the founder of The Beast Cosmetics and The Art Figura, brands that emphasize clean beauty, creative storytelling, and eco-conscious innovation.
Early Life and Background
Born in Sabah, Malaysia, Jasrina began her public career as the 1st runner-up in the Nur/Dara Covergirl Competition (2007–2008), marking her entry into the modeling and beauty industry.
Career and Entrepreneurship
Jasrina is the founder and CEO of:
- The Beast Cosmetics – a beauty and fragrance brand.
- The Art Figura – a cultural art brand combining traditional Malaysian stories with modern eco-friendly design.
Pageantry and Advocacy
In 2024, She was honored as Mrs. Global International Ambassador 2024 and later she was crowned Mrs. Borneo International World, representing East Malaysia. She used the platform to promote environmental sustainability and cultural pride. She later, received the Mrs. Advocacy subsidiary titles at the Mrs. International World 2025 finals in Kuala Lumpur, Malaysia.
Awards and Recognition
- Mrs. Advocacy – Mrs. International World 2025
- Mrs. Global International Ambassador 2024
- Mrs. Borneo International World 2024 (East Malaysia)
- Young Entrepreneur of the Year 2024 – International Excellence Award, Dubai (Exito Events)
- Greatest Creative Art Excellence Award 2024 – MAD Branding Group
- Most Inspiring Beauty Practitioner 2023 – International Fashion & Lifestyle Awards
- 1st Runner-Up, Nur/Dara Covergirl Competition (2007–2008)
Media and Public Features
Jasrina’s work has been highlighted in:
- Utusan Borneo – Jasrina anak Sabah menuju kemuncak dunia
- Suara Sarawak – Berhijab tidak halang kerjaya industri seni
- SLAY KL – Interview on TikTok
- Instagram – @jasrina.j
Personal Philosophy
Jasrina is known for promoting modest fashion and empowering women through her work. She continues to advocate for sustainability, purpose-driven branding, and cultural pride.
References
External links
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