Influasia
| Industry | Media & Entertainment, Advertising |
|---|---|
| Founder | Chris Khristie & Michelle Tan |
| Headquarters | Kuala Lumpur , Malaysia |
Number of employees | 50+ |
| Website | http://www.influasia.com/ |
Influasia is a digital media group based in Malaysia and is established in 2016. Headquartered in KL EcoCity, Influasia owns four publications: World of Buzz, Lobak Merah, Noodou and In Real Life.
In July 2020, the company acquired In Real Life, a publication which focuses on personal stories of Malaysians.[1]
History
The company is co-founded by Chris Khristie and Michelle Tan. The duo started the company after a conversation they had at a mamak back in 2015. The company was built to create and deliver content to young adults and millennials.[2] In 2016, the company created Lobak Merah, a publication specifically catered for the Malay demographic, and Noodou, a publication for Mandarin speaking Malaysians the year after.[3]
Brands
Brands under INFLUASIA Sdn Bhd:
Awards
In 2019, Chris Khristie and Michelle Tan were awarded the title Forbes 30 Under 30 Asia.[9] They are amongst 11 other Malaysians who received the title.[10]
References
- ↑ "World of Buzz's parent firm buys digital platform, assigns 'aggressive budget' to grow awareness". Advertising+Marketing.
- ↑ "Meet the Dynamic Duo behind World of Buzz". New Stream Asia.
- ↑ "Content is fire, social media is gasoline. INFLUASIA lights it up!". Marketing Magazine.
- ↑ "WORLD OF BUZZ's official website". WORLD OF BUZZ.
- ↑ "Lobak Merah's Official Website". Lobak Merah.
- ↑ "NOODOU's official website". NOODOU.
- ↑ "In Real Life's official website". In Real Life MY.
- ↑ "Digital media group INFLUASIA acquires In Real Life Media". Malaysiakini.
- ↑ "INFLUASIA in Forbes 30 Under 30". Forbes.
- ↑ "11 Malaysians make the Forbes 30 Under 30 list". The Star.
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