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IndustryMedia & Entertainment, Advertising
FounderChris Khristie & Michelle Tan
Kuala Lumpur
Number of employees

Influasia is a digital media group based in Malaysia and is established in 2016. Headquartered in KL EcoCity, Influasia owns four publications: World of Buzz, Lobak Merah, Noodou and In Real Life.

In July 2020, the company acquired In Real Life, a publication which focuses on personal stories of Malaysians.[1]


The company is co-founded by Chris Khristie and Michelle Tan. The duo started the company after a conversation they had at a mamak back in 2015. The company was built to create and deliver content to young adults and millennials.[2] In 2016, the company created Lobak Merah, a publication specifically catered for the Malay demographic, and Noodou, a publication for Mandarin speaking Malaysians the year after.[3]


Brands under INFLUASIA Sdn Bhd:


In 2019, Chris Khristie and Michelle Tan were awarded the title Forbes 30 Under 30 Asia.[9] They are amongst 11 other Malaysians who received the title.[10]


  1. "World of Buzz's parent firm buys digital platform, assigns 'aggressive budget' to grow awareness". Advertising+Marketing.
  2. "Meet the Dynamic Duo behind World of Buzz". New Stream Asia.
  3. "Content is fire, social media is gasoline. INFLUASIA lights it up!". Marketing Magazine.
  4. "WORLD OF BUZZ's official website". WORLD OF BUZZ.
  5. "Lobak Merah's Official Website". Lobak Merah.
  6. "NOODOU's official website". NOODOU.
  7. "In Real Life's official website". In Real Life MY.
  8. "Digital media group INFLUASIA acquires In Real Life Media". Malaysiakini.
  9. "INFLUASIA in Forbes 30 Under 30". Forbes.
  10. "11 Malaysians make the Forbes 30 Under 30 list". The Star.

This article "Influasia" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.