Impressions Mobile Application

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Developer(s)Synthesized Media Inc.
Initial releaseFebruary 2020; 3 years ago (2020-02)
Operating systemiOS
LicenseProprietary software

Impressions is a mobile application for iOS and developed by San Francisco-based company Synthesized Media Inc. which uses deepfake technology to automatically generate highly realistic face swaps in videos.[1] The app can transform a face in a video to make it look like the face of any celebrity available in the app.[1] Impressions was launched on iOS to a limited release in February 2020 and globally in March 2020.[1][2]

As of April 2020, the application sends all videos to the cloud to be processed on high-end GPUs mobile device hardware is not yet capable of completing the graphically intensive task.[3] The application uses proprietary algorithms to deliver deepfake results back to the user in just a few minutes.[3]


  1. 1.0 1.1 1.2 Thalen, Mikael (6 April 2020). "You can now deepfake yourself into a celebrity with just a few clicks" (HTML). DailyDot.
  2. Matthews, Zane. "Fun or Fear: Deepfake App Puts Celebrity Faces In Your Selfies". Kool1079. Retrieved 2020-03-06.
  3. 3.0 3.1 Parsons, Jeff (7 April 2020). "Celebrity deepfake videos made easy with new iPhone app" (HTML). MetroUK.

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