Humu (software)

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Humu is an action management platform built for the enterprise that makes it easy for organizations to improve—every single week.[1] Humu helps leaders activate their people by delivering short, science-backed recommendations called nudges. [2]

Humu was founded in March 2017 by former Google executives Laszlo Bock, Wayne Crosby and Jessie Wisdom. The company’s mission is to “make work better.” [3] and its advisors include Cass R. Sunstein and Adam Grant. Using artificial intelligence and data on team engagement and performance, Humu pinpoints the most leveraged areas to focus on and then makes it easy for teams to take the steps that boost their morale, engagement, and performance. [4] Employees then receive nudges that are tailored and timed to encourage small actions that sum up to profound improvement.

The company trademarked the “Nudge Engine”, based on Nobel Prize-winning behavioral economist Richard Thaler and legal scholar Cass R. Sunstein and their finding that positive reinforcement and indirect suggestions influence the behavior and decision making of individuals.

Some notable customers include Silicon Valley Bank Financial Group, Lumen and Sweetgreen.


In May 2019, Humu announced it had raised $40 million in series A and B funding led by Index Ventures and IVP.[5]


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