Growth hacking

Growth hacking is a specialised area of marketing that focuses on increasing a company's rate of expansion. It is referred to as both a process and a collection of talents that cut across several disciplines. Before spending a significant amount of money, the objective is to routinely carry out experiments, which may involve A/B testing, that will lead to the improvement of the customer experience. The aim is to duplicate and scale the ideas that work while either modifying or abandoning the ideas that do not work. It began in connection with early-stage businesses that need quick development within a short amount of time on limited budgets, and it eventually reached larger corporate organisations as well.

A growth hacking team is a group of marketers, developers, engineers, and product managers whose primary objective is to expand a company's user base while simultaneously retaining the interest of those users. The term "growth hacking" refers to more than simply a marketing strategy. It may be used in the process of developing new goods, improving old ones in a continual manner, as well as expanding upon an already established consumer base. As a result, its usefulness is comparable across a wide range of professions, including product developers, engineers, designers, salesmen, and managers.