Grant Baker (businessman)

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Grant Baker (businessman)
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Born1957 (age 65–66)
Auckland, New Zealand
NationalityNew Zealander
CitizenshipNew Zealand
Known for42 Below Vodka, Trilogy International, Turners Automotive, Me Today

Grant Baker is a New Zealand Businessman and Entrepreneur.[1] He is best known for his success with 42 Below Vodka which eventually sold for $138 million [2][3]. He is the current chairman of Turners Automotive Group [4][5], health and skincare firm Me Today [6] and active philanthropist as co-founder (and chairman) of the Gut Cancer Foundation. [7]


One of Baker’s earliest successes was that of Netco and Empower (EFTPOS supplier and telecom dealer respectively) which sold for $24 million in 2001.[8] [9] His success continued in 2006 when 42 Below Vodka sold to Bacardi for $138 million. [10] Baker then co-founded the Business Bakery, a venture capital firm with business partners Geoff Ross and Stephen John Sinclair. [11] The group then sold cosmetic company Trinity Cosmetics in 2018 for $211 million to CITIC Capital China Partners. [12][13]

Baker is currently chairman of publicly listed company Me Today. Proving to be a success, the company raised $4 million in a two-day capital raise.[14]


Baker suffered from bowel cancer which resulted in the need for chemotherapy, ultimately leading to chronic nerve damage. [15] Having experienced how severe gut cancer can be, Baker co-founded the Gut Cancer Foundation. [16] The foundation aims to reduce the prevalence of gut cancer in New Zealand with a strong focus on clinical trials and research.


An avid motorsport enthusiast, Baker has an impressive car collection having owned over 35 Ferraris [17] [18]. The current collection consists of a Ferrari Enzo, Ferrari La Ferrari, Ferrari 812 Superfast, Ferrari 458 Speciale, Ferrari TDF F12, Ferrari 488 Challenge as well as a few extras such as a Porsche GT3RS, Shelby Cobra and Rolls Royce Ghost Black Badge. Baker also races In the Ferrari Challenge Asia-Pacific Series with the Skull Racing Team.[19] He currently races in a Ferrari 488 Challenge car with 268 points spanning 3 season. [20] During the 2018 Ferrari Challenge Trofeo Pirelli APAC Round 2 Baker managed to place third. [21]


  1. "Featured NBR Rich List: Grant Baker". NBR. 8 November 2018.
  2. McKenzie-Minifie, Stephen Ward and Martha (27 September 2006). "Bacardi, 42 Below in $138m cocktail". NZ Herald.
  3. "Lack of competition, insurance operations seen as Dorchester Pacific's strength". 30 June 2010.
  4. "NZX-listed Turners buys Autosure insurance business from Suncorp". Stuff. 21 November 2016.
  5. "Grant Baker joins Dorchester board". Stuff. 10 September 2009.
  6. "Sure it's got an All Black, but why would anyone invest in Me Today?". Stuff. 17 July 2020.
  7. "GCF | Our people - GCF".
  8. "Grant K Baker Executive Director, Trilogy International Ltd".
  10. "Business Leader of the Year Finalist: Grant Baker". NZ Herald. 11 December 2012.
  11. "Business Bakery LP/The".
  12. "Trilogy directors mull Business Bakery decision ahead of takeover vote". NBR. 13 March 2018.
  13. "Business Bakery to accept Trilogy offer | Scoop News".
  14. "Listed health and skincare firm Me Today raises $4m after two day capital raise". Stuff. 9 July 2020.
  15. "Nerve damage remains after chemo". NZ Herald. 19 March 2013.
  16. "Grant Baker - GCF".
  17. Hansen, Matthew. "Me & My Car: living life in Ferrari heaven". Driven.
  18. "Rare Ferrari Aperta on show at Auckland's Big Boys Toys". Stuff. 9 November 2017.
  19. Matthew, Hansen. "Father and son dodge Ferrari carnage to sweep Hampton Downs". Driven.
  20. "Grant Baker - Ferrari Corse Clienti". Ferrari Corse Clienti.
  21. "Ferrari Challenge APAC 2018: The Prette family shines in New Zealand". Ferrari Corse Clienti.

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