George Sully

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George Sully
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Ottawa, Ontario, Canada
OccupationFashion designer

Creative director

Years active2004–present
OrganizationBlack Designers of Canada
House of Hayla
Sully & Son Company
Sully Wong
Limb Apparel

George Sully is a Canadian fashion designer, creative director, entrepreneur,activist. He is the creator of the Black Designers of Canada database, co-founder of fashion brands Sully Wong and House of Hayla, and founder of Sully & Son Company and Shoeonado.

Early life

Sully was born in Ottawa, Canada. He was raised in social housing and attended Notre Dame High School.[1]


Sully started his career as a rapper and music producer, then as a DJ. He was inspired to become a fashion designer from Sean Combs's transition from musician to fashion.[2] He created Limb Apparel which featured Hip hop urban streetwear and moved to Toronto in his 20s to pursue a fashion career.[1]

Sully launched Sully Wong, with Henry Wong. The two founders divided the labour with Sully focused on the graphics and marketing of the products.[3] In 2013, Sully Wong premiered a line of desert boot runners with designer Karim Rashid at the Magic Trade Show in Las Vegas.[4] Sully stated that this collaboration exposed their designs to a celebrities and an international audience.[1] One of these designs was inducted into the Bata Shoe Museum|Bata Shoe Museum's permanent collection.[4] Sully Wong partnered with student Mentorship|mentees at Central Toronto Academy in 2016 to create The Wolf Sneaker as part of the "6ixess" clothing line.[5][6] The Winter Kicks shoe, another piece in the collection that Sully co-designed with students, was inducted into the Bata Shoe Museum in 2019.[7]

In 2018, Sully launched House of Hayla with Hayla Amini featuring monochromatic stiletto shoes inspired by Pantone Colour Institute hues. The heels are vegan and approved by People for the Ethical Treatment of PETA. Sully also founded Shoenado, a boutique design agency specializing in private label footwear marketing, design and production. Shoeonado created the costume boots for the Starfleet uniform in Star Trek: Discovery.[8]

In 2020, Sully launched Sully & Son Company and collaborated with LG Electronics Canada to create the TECHPAC backpack.[9]

Black Designers of Canada

In 2020, Sully launched the online platform Black Designers of Canada to promote black fashion designers. diversity in the fashion industry, to celebrate, highlight and give voice to Black people|black Canadian artists, to support the Black Lives Matter movement, and to combat systemic racism in Canada.[10][11] The website collected content via self and peer nominations on social media and through its website.[8]

In the media



  1. 1.0 1.1 1.2 Wilson, Janet (2014-08-25). "Sully Wong get their kicks from designing uber cool sneakers". Ottawa Citizen. Retrieved 2020-10-24.
  2. Parker, Odessa Paloma (2020-06-09). "George Sully is Creating an Index of Black Canadian Designers". Fashion Magazine. Archived from the original on 2020-08-17. Retrieved 2020-10-23.
  3. Halbert, Mosha Lundstrom (2017-04-26). "How One Indie Sneaker Brand From Toronto Became a Fashion Insider Favorite". Footwear News. Archived from the original on April 13, 2019. Retrieved 2020-10-09.
  4. 4.0 4.1 Han, Gregory (2014-04-28). "Karim Rashid For Sully Wong Limited Edition Collection". Design Milk. Archived from the original on 2017-07-14. Retrieved 2020-10-24.
  5. "High school students might have designed Toronto's hottest new sneaker". CBC. Archived from the original on April 9, 2017. Retrieved 2020-10-09.
  6. Caton, Hilary (2016-11-04). "Central Toronto Academy students design sneaker sold at Gotstyle". Retrieved 2020-10-09.
  7. "WATCH — Students design a museum-worthy shoe". Kids News. Archived from the original on October 10, 2020. Retrieved 2020-10-09.
  8. 8.0 8.1 The Kit (2020-06-09). "George Sully On Making an Index of Black Designers in Canada". The Kit. Retrieved 2020-10-23.
  9. Dare, Christian (2020-09-24). "LG Partners With Canadian Designers On Fashion Forward Time Capsule Collection". AmongMen. Archived from the original on 2020-10-10. Retrieved 2020-10-24.
  10. "Shoe designer George Sully forms platform to celebrate black Canadian artists". 2020-06-08. Archived from the original on June 18, 2020. Retrieved 2020-10-09.
  11. Stewart, Jamila (2020-07-02). "A Look Inside The Black Designers Of Canada Initiative". Essence. Archived from the original on 2020-09-14. Retrieved 2020-10-24.

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