Freepik

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Freepik
Industry
  • Graphic Design
  • Photography
Founded2010; 11 years ago (2010)
Founder
  • Alejandro Sánchez
  • Pablo Blanes
  • Joaquín Cuenca
Headquarters
Málaga
,
Spain
Websitewww.freepik.com

Freepik is an online platform dedicated to sharing vector images, stock photography, illustrations and PSD under a Freemium model.[1][2]

The web claims to have over 5 million graphic resources[3] and more than 100 million downloads per month.[4] The content that the users can find on the webpage are either created by Freepik Company's exclusive designers or uploaded by contributors all around the world. The platform follows a freemium model, which means that some of the content is free to use attributing to Freepik’s site and there are also paid subscriptions to access the premium resources.[5] [6] Freepik was founded in 2010 in Málaga with the idea of providing free and useful graphic resources to designers around the world. This Spanish stock image platform is used by several million users including major multinationals such as Microsoft, FedEx, Amazon (company)|Amazon, or Spotify.[7]

The platform is part of Freepik Company, a bootstrapped company[8] which specializes in the production and distribution of graphic resources[9], it has been chosen by the Financial Times as one of the fastests growing companies in Europe for four consecutive years.[10][11][12][13]. Freepik Company is the parent brand for three other creative platforms: Flaticon, Slidesgo and Stories by Freepik.[7]

As of 2019 Freepik had a revenue of 31 million euros and more than 110 million downloads per month.

In 2020 private equity firm EQT Partners|EQT acquired a majority stake in Freepik Company. [14][15]

According to Alexa Internet|Alexa’s Rank, a measure of website popularity,[16] Freepik is ranked 124 in global internet traffic and engagement.[17]

History

Freepik was founded in 2010 by brothers Alejandro and Pablo Blanes, along with their friend Joaquín Cuenca, founder of Panoramio (acquired by Google).[18][19]

It was born as a personal project, the 3 founders needed images for web design purposes, especially Alejandro, who as a designer for a tech company had the need of using plenty of free illustrations and vectors. That’s why they started Freepik as an internal search engine for free illustrations. They indexed third-party content and once the user had identified what they wanted, they would download it at that third party's page.[20][21]

During november 2011, Freepik became an open source and the webpage started generating a lot of traffic. In 2014 Freepik started producing its own graphic resources.

In 2015 the subscription model was launched.[19] Users that pay for a Premium account have access to more resources and exclusive content in the platform, without being obliged to attribute.[22]

In 2018 Freepik changed its visual identity and presented a new logo. The redesign included a new font, modified isotype, and color palette and aimed to redefine the image of the brand closer to the tendencies in graphic design.[23]

During the 2018-2019 financial year Freepik exceeded 100 million downloads per month and 5 million graphic resources.[24]

In 2020 during the Coronavirus outbreak, as part of a CSR initiative by Freepik Company, Freepik offered its resources openly for health workers, educators and workers of public institutions.[25][26][27]

Contributors

New contributing photographers and designers must upload 20 resources exactly to be able to submit the images for revision. The first upload is reviewed by the editors team and If the aesthetic and quality standards are met the contributors can start uploading content.[28]

As a contributor, Freepik allows you to upload different types of content, which are photos, vectors, PSDs and mockups.[29][30]

The contributor model is based on the earnings accumulated from the number of downloads of the resources published at Freepik. There is not a fixed price for the download of an image.[29][28]

License

Freepik has its own licenses[31] for the resources available on the site. Free users must always include the attribution line “Designed by Freepik”[32] on the final products or designs they use the resources for, whether these are physical or digital products.

Freepik resources cannot be used as a main element for selling products.[31]

References

  1. "20 of the best places to find free assets for your graphic design projects", Creative Boom, August 25, 2016
  2. "The largest platform of free graphic resources", Freepik Company
  3. "Freepik ofrece ya más de 5 millones de recursos gráficos", Extra Digital, June 26, 2019
  4. "Freepik crece a ritmo de gacela: encadena otro año duplicando ingresos", Diario Sur, December 3, 2019
  5. "The Best Free Stock Image Websites - According Social Media Pros", Social Media Today, August 23, 2019
  6. "7 Essential Tools for a New Graphic Designer – 2020 Guide", Demotix, March 21, 2020
  7. 7.0 7.1 "Málaga-based stock image startup Freepik Company now features 5 million resources", Eu-Startups, July 1, 2019
  8. " El 'Google español' de imágenes que no quiere inversores: ”No hace falta”", Lainformacion.com, July 29, 2019
  9. "Pablo Blanes: "Hemos conseguido crecer de forma autónoma y no contemplamos realizar ningún tipo de alianza"", Extra Digital, September 25, 2019
  10. "The FT 1000: The complete list of Europe’s fastest growing companies", Financial Times, May 17, 2017
  11. "The FT 1000: The complete list of Europe’s fastest growing companies", Financial Times, February 12, 2018
  12. "The FT 1000: third annual list of Europe’s fastest-growing companies”, Financial Times, March 1, 2019
  13. "FT 1000: the fourth annual list of Europe’s fastest-growing companies", Financial Times, March 2, 2020
  14. "La startup española Freepik es ya uno de los 'exits' más importantes de la historia de España tras ser comprada por el fondo EQT", Xataka.com, May 28, 2020
  15. , "EQT acquires freemium graphics and stock photo marketplace Freepik", Techcrunch.com, May 28, 2020
  16. "What is Alexa Rank?", Blog Alexa.com
  17. "Freepik.com Competitive Analysis, Marketing Mix and Traffic", Alexa.com
  18. "De Panoramio a Freepik pasando por Cuenca", El Mundo, December 13, 2019
  19. 19.0 19.1 "Get to know us", Freepik Company
  20. "El desconocido ‘Google’ español de imágenes que se coló entre los que más crecen de Europa", El Español, April 20, 2017
  21. "Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes", Xataka.com, October 11, 2017
  22. "Attribution: How, when and where?", Support Freepik
  23. "Nueva imagen corporativa de Freepik Company", Marketingdirecto.com, November 27, 2018
  24. "Freepik bate los 100 millones de descargas al mes y los 5 millones de recursos gráficos", La Opinión de Málaga, June, 26, 2019
  25. "How startups are supporting Europe’s coronavirus efforts", Sifted, March 30, 2020
  26. "Free and Discounted Ed Tech Tools for Online Learning During the Coronavirus Pandemic", Campus Technology, March, 16, 2020
  27. "Free Resources for Schools During COVID-19 Outbreak", The Journal, June, 8 2020
  28. 28.0 28.1 "FAQs for contributors", Support Freepik Company
  29. 29.0 29.1 "Freepik: a contributor review", Xpiksapp.com, December 9, 2019
  30. "8 webs para ganar dinero como diseñador desde casa", Sleepydays.es, February, 2019
  31. "Freepik vs Vecteezy: Which one to choose?", Graphicmama.com, 2018

External links

This article "Freepik" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.