FreeWheel
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| Subsidiary | |
| Industry | Advertising technology |
| Founded | 2007 |
| Founders | Jon Heller, Doug Knopper, and Diane Yu |
| Headquarters | New York City, New York , United States |
Key people | Dave Clark (General Manager) |
| Parent | Comcast |
| Website | www |
FreeWheel is an American company that provides advertising technology solutions for the digital video advertising industry. Founded in 2007, the company is a subsidiary of Comcast and is headquartered in New York City.
History
FreeWheel was founded in 2007 by Jon Heller, Doug Knopper, and Diane Yu, all former executives at DoubleClick.[1] The company was established to address the complexities of video ad management in the rapidly evolving digital landscape.
On March 1, 2014, Comcast announced its acquisition of FreeWheel for approximately $320 million.[2] [3]The acquisition was aimed at bolstering Comcast's digital advertising capabilities.[4]
Since becoming a subsidiary of Comcast, FreeWheel has expanded its global footprint, opening offices in Europe and Asia to cater to a growing international clientele.
Integration with NBCUniversal
Following Comcast's acquisition of FreeWheel, the company became a key component in the advertising operations of NBCUniversal, also a Comcast subsidiary. FreeWheel's technology is deeply integrated with NBCUniversal's digital and linear television advertising platforms, enabling seamless ad management and delivery across a wide range of media channels.
One of the significant integrations is with NBCUniversal's One Platform, which allows advertisers to plan, buy, and measure ad campaigns across both digital and linear TV inventory in a unified manner. FreeWheel's Monetization Rights Management (MRM) platform powers this integration, providing robust tools for ad targeting, inventory management, and performance analytics.
Additionally, FreeWheel collaborates with NBCUniversal on advanced advertising initiatives, including the use of data-driven targeting, addressable advertising, and programmatic ad sales. This partnership enhances NBCUniversal's ability to offer advertisers precision targeting and scalability across its extensive portfolio of networks and digital properties.[5]
This integration has been pivotal in expanding NBCUniversal's ad capabilities, allowing the company to compete more effectively in the increasingly digital and data-driven advertising landscape.[6]
Products and Services
FreeWheel offers a suite of advertising technology solutions designed to manage and monetize digital video content across various platforms. Its flagship product, the FreeWheel Monetization Rights Management (MRM) platform, enables publishers and content providers to manage ad inventory, execute ad campaigns, and analyze performance metrics.
The company also provides services such as programmatic advertising solutions through its FreeWheel Markets division, facilitating automated buying and selling of video ad inventory.
See also
- Comcast
References
- ↑ "FreeWheel Founders Exiting Company". AdExchanger. October 25, 2018. Retrieved August 12, 2024.Template:Deadlink
- ↑ Steel, Emily (March 4, 2014). "Comcast Buys Video Ad Firm FreeWheel for $320 Million". The New York Times. Retrieved August 12, 2024.Template:Deadlink
- ↑ Forrester. "Comcast And FreeWheel: Cementing An Addressable Future For TV Ads". Forbes. Retrieved 2024-10-12.
- ↑ Lawler, Ryan (2014-03-01). "Comcast Is Acquiring Video Ad Company FreeWheel For $320 Million". TechCrunch. Retrieved 2024-10-12.
- ↑ Taube, Aaron. "Comcast Buys Video Ad Tech Firm FreeWheel To Integrate Ad Operations Across TV And The Web". Business Insider. Retrieved 2024-10-12.
- ↑ Szalai, Georg (2024-06-18). "Comcast's FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics". The Hollywood Reporter. Retrieved 2024-10-12.
External links
This article "FreeWheel" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.