Flowcode (company)

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Flowcode
FounderTim Armstrong (executive)
Headquarters
New York City<
Area served
Worldwide
Parentthe dtx company
Websiteflowcode.com

Flowcode is a direct-to-consumer technology company that builds connections for brands and consumers through QR codes and mobile-first landing pages using Flowpage.[1] It was launched in November 2019 by Tim Armstrong (executive)-founded the dtx company.[2]

In January 2021, Flowcode collaborated with JLo Beauty, Jennifer Lopez’s new skincare line. The collaboration featured Flowcode designed QR codes on the Metropolitan Transportation Authority Shuttle subway for people to scan and access the JLo Flowpage to directly purchase products.[3][4] Throughout the COVID-19 pandemic, Flowcode partnered with several restaurants as well as hospitality companies and brands to provide contactless connections.[5][6][7] Flowcode was also involved with celebrities including Kim Kardashian, Jimmy Fallon, Ashley Graham (model), Ellen DeGeneres, Alex Rodriguez and others, to share a direct-to-donate campaign through Flowcode to support healthcare workers on the front line of the COVID-19 pandemic on behalf of Mount Sinai Hospital (Manhattan)|Mount Sinai Hospital in New York City.[8]

The House of LR&C, the fashion house founded by Russell Wilson, Ciara, and former Lululemon CEO, Christine M. Day, is a Flowcode partner, that uses the technology to build direct consumer relationships throughout their brands, products, packaging and retail activations.[9][10][11]

References

  1. Guta, Michael. "How To Create a QR Code in 5 Simple Steps". Small Business Trends. Retrieved 25 May 2016.
  2. Rae, Amanda. "Restaurant guide reinvented". Aspen Times. Retrieved December 10, 2020.
  3. Newswire. "JLo Beauty & Flowcode Make 2021 The Year Of Direct To Consumer Retail In The Shopping Capital Of The World". TheStreet.com. Retrieved January 11, 2021.
  4. Staff (20 January 2021). "JLo Beauty & Flowcode Make 2021 the Year of Direct to Consumer Retail in the Shopping Capital of the World". Yahoo! Finance. Retrieved January 11, 2021.
  5. Rae, Amanda. "Restaurant guide reinvented". Aspen Times. Retrieved December 10, 2020.
  6. Staff. "Flowcode Offers QR Code Tech". Hospitality Technology magazine. Retrieved October 12, 2020.
  7. "Student's remote internship helps local restaurants cope during COVID-19". The Berkshire Edge. Retrieved 28 July 2020.
  8. Bitsky, Leah. "Celebs unite to benefit Mount Sinai workers amid COVID-19 pandemic". Page Six. Retrieved 13 April 2020.
  9. Ahuja, Maneet. "Russell Wilson And Ciara Seek To 'Democratize Fashion' With Launch Of The House Of LR&C". Forbes. Retrieved December 1, 2020.
  10. Perkins, Njera. "Ciara & Russell Wilson Launch Retail Enterprise to Merge Their Fashion Interests and Philanthropy". AfroTech. Retrieved December 1, 2020.
  11. Desk. "Russell Wilson and Ciara seek to democratize fashion with the launch of LR&C house". ExBulletin.

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