First Media (company)

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First Media (company)
Private
IndustryMedia
Founded2006; 18 years ago (2006)
Founder
  • Guy Oranim
  • Sharon Rechter
HeadquartersLos Angeles, California
Key people
  • Guy Oranim (Co-founder, CEO
  • Sharon Rechter (Co-founder, President)
Number of employees
200+
Add a Photo
Websitefirst.media

First Media is an American media company based in Los Angeles, California.[1] It operates notable digital brands BabyFirst TV network,[2] Blusher, Blossom, and So Yummy.[3] Its social media brands are known for their short-form videos, focusing primarily on millennial women audience.[4][5]

History

First Media was founded by Guy Oranim and Sharon Rechter in 2006.[6][7] In May 2006 they launched baby and toddler network BabyFirst,[8][9] a TV channel with animated programs for babies.[10][11] In 2019 it reached 60 million US TV homes.[12]

It the following years, First Media launched DIY brand Blossom, food-centered brand So Yummy, and beauty brand Blusher. In 2019, Blossom was ranked the number one cross-platform creator in the home and DIY category, and So Yummy ranked second for food and drink across Facebook, Instagram and YouTube;[13] in total, First Media had 115 million users worldwide and generated 1.5 billion video views per month.

In early 2017, two of its channels launched in China via a partnership with digital media distributors Yoola and Chinese platforms Youku Tudou and Weibo; in June of that year, HBO Asia signed a deal with China’s largest streaming platform iQiyi to stream BabyFirst in the country.[14][15]

On February 2, 2020, First Media signed distribution deals with five Latin American partners to expand the BabyFirst network into the region, including Sky Mexico, Central America and the Caribbean and Cable and Wireless Caribbean.[16] In September 2020, streaming service Atmosphere TV announced content distribution agreement with First Media's So Yummy brand.[17]

Customers that have distributed their content with First Media have included Walmart, ShopRite, Breyers, The Honest Company,[18] Sam’s Club, Pepsi, letgo, Dollar Shave Club, and Bed, Bath & Beyond.[13]

The company has offices in New York, Chicago, Tel Aviv and Los Angeles.

References

  1. ↑ Company profile on Crunchbase
  2. ↑ Flint, Joe. "It's Really Here: TV for Babies". The Wall Street Journal. Retrieved March 6, 2021.
  3. ↑ Lindsay, Kathryn (August 9, 2019). "Cosette Rinab Is The Queen Of TikTok, So Yummy, Blossom". Refinery29. Retrieved March 6, 2021.
  4. ↑ DIY Every Day: First Media President Scher on how lifehacking videos have inspired millions of women worldwide, Thrive Global, December 22, 2019
  5. ↑ Presence, Overall. "First Media, the Publisher Behind Your Favorite Digital Content". The Shorty Awards. Retrieved February 1, 2021.
  6. ↑ Dunn, Laura. "Women in Business: Sharon Rechter, co-founder of BabyFirst". HuffPost. Retrieved March 6, 2021.
  7. ↑ "Sharon Rechter". Israeli American Council.
  8. ↑ Itzkoff, Dave (May 21, 2006). "TV Moves A Step Closer To the Womb". The New York Times. p. 1.
  9. ↑ Clemetson, Lynette (25 May 2006). "Parents Making Use of TV Despite Risks". The New York Times. p. 16.
  10. ↑ Guid, Elizabeth; Leffler, Rebecca (December 21, 2011). "Fox, CanalSat members of a baby boom". Hollywood Reporter. Retrieved March 6, 2021.
  11. ↑ Robinson (May 12, 2006). "'Screen Test' Toddler - Kid & Folks Rate Baby TV". The New York Post.
  12. ↑ "28 Companies Where You'll Never Stop Learning". The Muse. September 18, 2019. Retrieved March 6, 2021.
  13. ↑ 13.0 13.1 Sluis, Sarah (January 9, 2019). "First Media: Why A Cable Network Pivoted To Social Video". AdExchanger. Retrieved March 6, 2021.
  14. ↑ Long, Danielle (June 21, 2017). "HBO Asia partners with iQiyi to launch BabyFirst content in China". The Drum. Retrieved March 6, 2021.
  15. ↑ Lopez, Lopez. "First Media Renews Content Partnership With China-Based Streamer iQiyi". Yahoo. Retrieved March 6, 2021.
  16. ↑ "First Media's BabyFirst TV Expands to Latin America (Exclusive)". The Hollywood Reporter. February 20, 2019. Retrieved March 6, 2021.
  17. ↑ First Media's So Yummy Named As Partner Channel on Atmosphere, Broadway World, September 23, 2020
  18. ↑ "Entrepreneur Of The Year Award winner - First Media - Guy Oranim and Sharon Rechter". EY. May 26, 2017. Retrieved February 1, 2021.

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