Eric Casaburi

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Eric Casaburi
Born1974 (age 48–49)
New Jersey, America
CitizenshipUnited States of America
Alma materUniversity of Arizona
OrganizationFierce Brands

Eric Casaburi (born 1974) is an American entrepreneur, and the founder of Fierce Brands[1] and former CEO of Retro Fitness[2].

Early life

Casaburi was raised in New Jersey where he began working in the fitness industry at the age of 13[3]. Casaburi attended the University of Arizona, where he met his wife Kim, before dropping out to pursue opening his own fitness center[4].


In 1997, Casaburi purchased local New Jersey gyms in Brick, Stafford, and Lumberton to be later converted into the first Retro Fitness locations in 2005. The model Casaburi based the Retro Fitness concept off was high-quality equipment at a low price, $19.99 a month, that created nostalgia for the past [4]. During the 2008 recession, the low cost model that Casaburi implemented boomed the company's popularity during in a failing economy[5].

Casaburi began franchising Retro Fitness in 2006 by creating a training manual with his management and development team for franchises to ensure a cohesive brand[4]. Each franchised gym would have the same business operations and amenities such as the Retro Blends Smoothie Bar, child-care, and fitness programs like group-fitness. In 2018, Retro Fitness had 150 locations across the US[6].

In 2017, Casaburi looked to pivot the company and ensure continued growth by the New Exercise Order program which divides personal training programs into three tiers according to user preference and budget[7].

In 2019, when Retro Fitness appointed Andrew Alfano to be the CEO of Retro Fitness, Casaburi spoke to Club Industry Magazine about his next steps in the health and fitness industry, starting a new anti-aging brand that encompasses biological recovery as well as physical[2].

Media and recognition

Casaburi as featured on several business-focused news stations, magazines, podcasts, and videos such as MSNBC, Entrepreneur, and Fox Business [8]. Several of his news interviews can be found on the website section titled "In the News"[4]. In 2016, Retro Fitness won its third consecutive year as the sixth best company to buy a franchise with on Forbes "Best and Worst Franchises to Buy" list due to operational and financing support as well as continual growth rates, according to franchises of the company[7].

In 2013, Casaburi appeared in an his own episode of season four of the CBS series "Undercover Boss"[2]. Appearing on the series gained media traction for Casaburi[1] who then landed other reality series like A&E's "Save it or Sell it" with co-host Robert Hirsch which documents Casaburi and Hirsch helping small businesses across America[3].

In the media



  1. 1.0 1.1 "Self-Made Entrepreneur Eric Casaburi Launches New Book: JUST MAKE MONEY!". 2015-05-01. Retrieved 2020-05-16.
  2. 2.0 2.1 2.2 "Retro Fitness 'Orders Up' Former Starbucks Exec as CEO". ClubIndustry. Retrieved 2020-05-16.
  3. 3.0 3.1 Pipes, Kerry. "No Pain, No Gain: Eric Casaburi is Crazy About Fitness". Retrieved 2020-05-16.
  4. 4.0 4.1 4.2 4.3 "Colts Neck entrepreneur uses franchising to grow his Retro Fitness and Let's Yo! brands quickly". Asbury Park Press. Retrieved 2020-05-16.
  5. Payne, Charles (2016-01-09). "Retro Fitness Founder: You Need a Healthy Business Plan". FOXBusiness. Retrieved 2020-05-16.
  6. Meltzer, David (2018-12-13). "How This CEO Built a Fitness Empire of More Than 150 Locations". Entrepreneur. Retrieved 2020-05-18.
  7. 7.0 7.1 "Retro Fitness Named One of the Best Fitness Franchises by Forbes Magazine". 2016-07-01. Retrieved 2020-05-16.
  8. "Top tip: Consistently re-invest". Retrieved 2020-05-16.

External links

This article "Eric Casaburi" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.