Elliot Grainge
Elliot Grainge | |
|---|---|
| Add a Photo | |
| Born | United Kingdom |
| Education | Northeastern University |
| Occupation | Music executive |
| Title | Founder and CEO of 10K Projects |
Elliot Grainge is a British record executive. He is the founder and CEO of 10K Projects, an independent record label.[1] His label represents hip hop and rap artists including Trippie Redd, Tekashi 6ix9ine, and Iann Dior.[1][2] Grainge is the son of Universal Music Group executive Lucian Grainge.[1] and is engaged to social media personality and model Sofia Richie.[3]
Early life and education
Grainge was raised in the United Kingdom. The son of Universal Music Group CEO Lucian Grainge, he grew up as an insider in the music industry.[1] In 2009, Grainge moved to the United States.[4]
He attended Northeastern University in Boston.[3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.[1] After graduating from Northeastern with a bachelor's degree,[3] Grainge moved to Los Angeles, where his family lived.[1]
Career
Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[5] His label has signed musicians such as rappers Iann Dior,[2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces (band).[1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.[1]
In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[6] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[7] Grainge's company acquired music label Homemade Projects in February 2022.[8]
As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.[1][3]
Personal life
Grainge became engaged to social media personality and model Sofia Richie on April 20, 2022. He lives in Los Angeles.[3]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Trakin, Roy (4 December 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved 27 June 2022.
- ↑ 2.0 2.1 Glicksman, Josh (17 October 2020). "Iann Dior Is Strategically Blurring Pop, Rock and Hip-Hop". Billboard. Retrieved 9 July 2022.
- ↑ 3.0 3.1 3.2 3.3 3.4 Pasquini, Maria; Gibson, Kelsie (31 May 2022). "Who Is Elliot Grainge? All About Sofia Richie's Fiancé". People. Retrieved 27 June 2022.
- ↑ Bowenbank, Starr (20 April 2022). "You Def Need to Know Everything About Sofia Richie's New Fiancé, Elliot Grainge". Cosmopolitan. Retrieved 28 June 2022.
- ↑ Variety Staff (9 May 2019). "Brittney King Brock Named President of Operations and GM of 10K Projects". Variety. Retrieved 28 June 2022.
- ↑ Variety Staff. "10K Projects Signs Joint Venture With Taz Taylor's Internet Money Collective". Variety. Retrieved 9 July 2022.
- ↑ Stassen, Murray (5 June 2020). "10k Projects Launches Charitable Arm 10k Together, With $500,000 Commitment To Fight Racial Injustice". Music Business Worldwide. Retrieved 9 July 2022.
- ↑ Needham, Jack (9 February 2022). "Elliot Grainge Acquires Homemade Projects Label, Founders Zach Friedman And Tony Talamo Named Co-Presidents Of 10k Projects". Music Business Worldwide. Retrieved 9 July 2022.
External links
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