Edgard & Cooper
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| Subsidiary | |
| Industry | Pet food |
| Founded | 2016 |
| Founders | Koen Bostoen; Louis Chalabi; Jürgen Degrande |
| Headquarters | Kortrijk , Belgium |
Area served | Europe; United States |
| Products | Dog food; cat food; treats |
| Parent | General Mills (2024–) |
| Website | [// ] |
Edgard & Cooper is a Belgian pet-food company based in Kortrijk. It makes dry food, wet food and treats for dogs and cats. In April 2024 the company was acquired by General Mills. [1] The company had retail sales in excess of €100 million across 13 European markets at the time of sale. [2]
The brand sells in more than a dozen European countries. In 2025 it entered the United States through a retail deal with PetSmart.[3]
Edgard & Cooper is also listed as a certified B Corporation.[4]
History
Edgard & Cooper was founded in 2016 in Kortrijk by Koen Bostoen, Louis Chalabi and Jürgen Degrande. [5] According to Belgian business school Vlerick, the business had more than €80 million revenue and a team of over 200 employees across Europe by early 2024. [6]
The name came from their own dogs (Edgard the French Bulldog and Cooper the Cocker Spaniel). The founders created recipes with fresh meat and vegetables as a way to fix their dog's health issues.[5]
In April 2024, General Mills announced that it would acquire the company.[7] The Star Tribune in Minneapolis wrote that the deal gave General Mills broader access to the European market.[2]
Products and markets
The range covers wet and dry dog food, wet and dry cat food, dental and treats. Distribution is through supermarkets, specialist retailers and e-commerce in 13 European countries. The brand sits within the premium segment.[1]
Sustainability and certification
The brand is a certified B Corporation.[4]
Edgard & Cooper Foundation
The Edgard & Cooper Foundation was established by Edgard & Cooper in 2016. It donates 1% of it's total sales to help dogs and cats in need, globally.[8]
Reception
Analysts in the pet-food sector described General Mills’ purchase of Edgard & Cooper as a signal of the premium segment’s growth in Europe. [9] The acquisition also attracted commentary on scaling young European brands: Vlerick’s profile noted 13 markets and 15,000 shops by early 2024. [6]
References
- ↑ 2.0 2.1 Johnson, Brooks (30 April 2024). "General Mills buys Belgian pet food brand Edgard & Cooper". Star Tribune. Retrieved 10 December 2025.
- ↑ Cleaver, Lisa (21 July 2025). "PetSmart partners with Edgard & Cooper in US market". PetfoodIndustry. Retrieved 30 October 2025.
- ↑ 4.0 4.1 "Edgard & Cooper – Certified B Corporation". B Lab Directory. Retrieved 18 September 2025.
- ↑ 5.0 5.1 De Schamphelaere, Jan (3 May 2024). "Drie West-Vlaamse vrienden cashen, met dank aan hun hond". De Tijd (in Nederlands). Retrieved 30 October 2025.
- ↑ 6.0 6.1 Collewaert, Veroniek (25 Jan 2024). "Scaling your business – the story of Edgard & Cooper, episode 3". Vlerick Business School. Retrieved 30 October 2025.
- ↑ "General Mills buys pet food group Edgard & Cooper". Just-Food. 30 April 2024. Retrieved 18 September 2025.
- ↑ "About the Foundation". Edgard & Cooper Foundation. Retrieved 18 September 2025.
- ↑ "Did General Mills acquire Edgard & Cooper at a high price?". GlobalPetIndustry. 30 Sep 2024. Retrieved 30 October 2025.
External links
This article "Edgard & Cooper" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.