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eSam inc.
Private company
FoundedJanuary 21, 2012; 9 years ago (2012-01-21)
FounderSam Modonpour
ServicesOnline shopping
Number of employees
63 (2020)

eSam, is an online auction and online retail marketplace in Iran, similar to eBay.[1][2][3] The website is free to use for buyers, and charges sellers a percentage of the sale price.[4][5]


Sam Modonpour, founder and chairman of eSam. The auction website founded by Iranian Peoples computer engineer Sam Modonpour in 2012.

The initial version of the website was launched in 2011 and provides consumer to consumer services to Iranian users via its platform.[4] In the first 2 hours of eSam's activity, the first purchase, which was a leggings, was registered, so that the order processing and delivery process took 3 days.[6]


Since the beginning of the company, due to the complete lack of confidence of the Iranian people in online shopping and limited access levels, this company has faced a major crisis. Due to the strict rules of Internet activity in Iran, eSam was hardly able to get permission to hold online auctions and so far, it has had little success in gaining the trust of buyers so that it has not been able to attract sponsorship.[7]

They are currently working on a service that allow to order products from eBay and Amazon (company).[8]


  1. "E-Commerce Industry From Int'l Perspective". Financial Tribune. October 28, 2014.
  2. "Iran B2C E-Commerce Market 2016". Archived from the original on 31 October 2018. Retrieved 10 December 2020.
  3. "Iran B2C E-Commerce Market 2016 - Research and Markets". May 13, 2016.
  4. 4.0 4.1 Jafari, Hamed (April 6, 2016). "8 Popular E-Commerce Websites in Iran".
  5. "Site service tariffs". Retrieved January 9, 2021.
  6. "SG Tehran: The Building of Esam.Ir, Iran's Global Online Bazaar | Startup Grind".
  7. "توسعه مزایده‌های آنلاین در ایران". روزنامه دنیای اقتصاد.
  8. Rezaian, Jason (February 15, 2014). "Iran has the most Internet users in the Middle East. But its speeds are among the slowest in the world" – via

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