Dustin Lemick

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Dustin Lemick
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NationalityAmerican
Alma materUniversity of Wisconsin-Madison
Gemological Institute of America (GIA)
OccupationEntrepreneur, Business Leader
Known forBriteCo (Founder and CEO)
Websitebrite.co

Dustin Lemick is an American entrepreneur and a business leader. He is the founder and CEO of BriteCo, an insurtech company specializing in jewelry and watch insurance.[1][2][3][4][5] He made contributions to jewelry insurance and for his thought leadership in business and technology.[6][7][8]

Early life and education

Dustin Lemick had a family background in the jewelry business, as his grandfather established Cy Fredrics Jewelers in 1958.[9][10] He served as the president of Cy Fredrics Jewelers before venturing into his own business, BriteCo.[3][5][9]

He pursued his education at the University of Wisconsin-Madison, where he earned a degree in economics.[3][4][5][9] He also obtained a gemological degree from the Gemological Institute of America (GIA).[3][4][5][9]

Career

BriteCo

Dustin Lemick founded BriteCo in 2017 with the aim of revolutionizing the jewelry and watch insurance industry.[11][12] The company provides an appraisal system for jewelers and an insurance product for consumers.[13][14][9][10] BriteCo's insurance product holds an A-rating and is licensed in all 50 states in the United States.[15][16][9][10] The company provides direct-to-consumer services and has built a network of over 3,000 retail jewelers who use its technology as part of a free appraisal system.[9][10]

In 2019, BriteCo raised a seed round of $2 million,[17] and in 2022; the company secured $9 million in Series A funding.[18][19] These funding rounds gave BriteCo the capital to expand its offerings and expand its market reach.[20][21]

Under the leadership of Dustin Lemick, BriteCo has established partnerships with a range of organizations, one of which is the International Gem Society (IGS).[22][23] This collaboration with IGS enables BriteCo to offer its customers an accurate jewelry appraisal system.[11][13][9][10]

Lemick has also led BriteCo in expanding its insurance offerings to independent agents and brokers.[12][14][15] This expansion has enabled BriteCo to extend its audience reach and offer specialized insurance products.[16][17]

BriteCo has achieved recognition in the industry, being awarded the title of Best Overall Engagement Ring Insurance of 2023 by Brides magazine.[24][25][26] Additionally, the company has been recognized as a Chicago Inno Top 23 to Watch for 2023.[25][26]

Thought leadership

Dustin Lemick has gained recognition as a thought leader in both the business and technology sectors. He has contributed several articles to publications such as Forbes Business Council, Carrier Management, and Insurance Thought Leadership. Lemick's articles cover performance indicators, company culture, and navigating startup success within established markets.[18][27][28]

Vision and impact

In 2023, BriteCo awarded its inaugural Community Scholarship to Ella Pittman, a Waukesha South High School student.[29] This scholarship was designed to acknowledge the importance of community. It was given to Ella based on her essay highlighting the impact of a community on her life.[30]

References

  1. ↑ "This Chicago startup BriteCo makes it easier to insure your jewelry | Built In Chicago". www.builtinchicago.org. Retrieved 2023-07-22.
  2. ↑ "BriteCo Secures $9 Million In Series A Funding, Launches Major Expansion of Innovative Direct-to-Consumer Jewelry Insurance Platform". Yahoo Finance. 2022-04-06. Retrieved 2023-07-22.
  3. ↑ 3.0 3.1 3.2 3.3 "Dustin Lemick | CEO, Founder - BriteCo". Forbes Councils. Retrieved 2023-07-22.
  4. ↑ 4.0 4.1 4.2 "Dustin Lemick | Insurance Innovation Reporter". iireporter.com. Retrieved 2023-07-22.
  5. ↑ 5.0 5.1 5.2 5.3 "Dustin Lemick - Fintech Finance". ffnews.com. Retrieved 2023-07-22.
  6. ↑ Low, Joseph (2022-03-07). "The Future of Jewellery and Watch Insurance: BriteCo". LUXUO. Retrieved 2023-07-22.
  7. ↑ "Meet the insurtech: BriteCo". Digital Insurance. 2022-06-22. Retrieved 2023-07-22.
  8. ↑ McGuigan, Christine (2019-03-20). "Insurtech startup BriteCo raises $2M seed round". Silicon Prairie News. Retrieved 2023-07-22.
  9. ↑ 9.0 9.1 9.2 9.3 9.4 9.5 9.6 9.7 jewelerssuite. "JHJ Talent Show – Dustin Lemick – Jewelers Suite". Retrieved 2023-07-22.
  10. ↑ 10.0 10.1 10.2 10.3 10.4 "Dustin Lemick - BriteCo - Transforming the Retail Jewelry Appraisal and Insurance Experience for the Digital Age - ValiantCEO". 2021-11-10. Retrieved 2023-07-22.
  11. ↑ 11.0 11.1 "Jewelry insurance startup BriteCo raises $9M to take on the industry giants". www.bizjournals.com. Retrieved 2023-07-22.
  12. ↑ 12.0 12.1 "BriteCo Raises $9M to Modernize Jewelry Insurance | Built In Chicago". www.builtinchicago.org. Retrieved 2023-07-22.
  13. ↑ 13.0 13.1 "BriteCo Expands Top-Rated Jewelry Insurance to Independent Insurance Agents and Brokers". Yahoo Finance. 2023-02-15. Retrieved 2023-07-22.
  14. ↑ 14.0 14.1 "BriteCo and IGS Are Partnering Up". nationaljeweler.com. Retrieved 2023-07-22.
  15. ↑ 15.0 15.1 Staff, INSTORE (2019-07-11). "Briteco Jewelry and Watch Insurance Announces Partnership with IGS". INSTOREMAG.COM. Retrieved 2023-07-22.
  16. ↑ 16.0 16.1 "How partnering with brokers and agents will help BriteCo reach an older clientele". www.bizjournals.com. Retrieved 2023-07-22.
  17. ↑ 17.0 17.1 Coverager (2023-02-18). "BriteCo expands jewelry insurance to independent agents". Coverager - Insurance news and insights. Retrieved 2023-07-22.
  18. ↑ 18.0 18.1 "BriteCo launches agent program". Digital Insurance. 2023-02-15. Retrieved 2023-07-22.
  19. ↑ Panel®, Expert. "Council Post: 15 Leading Performance Indicators That Many Businesses Overlook". Forbes. Retrieved 2023-07-22.
  20. ↑ Lemick, Dustin. "Council Post: The Importance Of Building A Strong Company Culture". Forbes. Retrieved 2023-07-22.
  21. ↑ Lemick, Dustin. "Council Post: How To Build A Successful Startup In Legacy Markets". Forbes. Retrieved 2023-07-22.
  22. ↑ Staff, Isabella Kostolni-Freeman (2023-06-30). "Waukesha South grad Pittman awarded national scholarship". Greater Milwaukee Today. Retrieved 2023-07-22.
  23. ↑ "BriteCo Scholarship". BriteCo. Retrieved 2023-07-22.
  24. ↑ "Engagement Ring Insurance | BriteCo™". BriteCo. Retrieved 2023-07-22.
  25. ↑ 25.0 25.1 BriteCo. "BriteCo Expands Top-Rated Jewelry Insurance to Independent Insurance Agents and Brokers". www.prnewswire.com (Press release). Retrieved 2023-07-22.
  26. ↑ 26.0 26.1 "BriteCo Expands Top-Rated Jewelry Insurance to Independent Insurance Agents and Brokers". Retrieved 2023-07-22.
  27. ↑ "A Look Ahead for Insurtechs in 2023 | Insurance Thought Leadership". www.insurancethoughtleadership.com. Retrieved 2023-07-22.
  28. ↑ Emma Patch (2023-01-26). "What Is Renters' Insurance and Why Do You Need It?". Kiplinger.com. Retrieved 2023-07-22.
  29. ↑ "How To Protect Your Jewelry From The Elements, According To An Expert". The List. 2023-01-23. Retrieved 2023-07-22.
  30. ↑ "InsurTech Spotlight: Longtime Jeweler Shines With BriteCo". Carrier Management. Retrieved 2023-07-22.

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