Dr. Vranjes Firenze

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Dr. Vranjes Firenze
FounderPaolo Vranjes
  • Fragrances
  • Candles

Dr. Vranjes Firenze S.p.A. is a Florentine fragrance house for home and personal fragrances, founded in 1983 by Dr Paolo Vranjes. Thanks to the Rosso Nobile home fragrance,.[1], created by Paolo Vranjes in 2001, it is a globally recognised brand.


In 1983, Dr Paolo Vranjes and his wife, Anna Maria opened the laboratory "Antica officina del farmacista" on Via San Gallo in Florence. Initially, they created personal products distributed to pharmacies and spas. In 1986. the duo started producing decorative scented accessories based on the principles of aromatherapy and aromachology. In 1999, Paolo Vranjes became influenced by collaborative projects happening between furniture brands and famous designers, Vranjes changed his focus to concentrate on scented furnishings—distinguished by their octagonal shape inspired by Brunelleschi’s iconic Duomo in Florence, Italy.[2].

In 2001 Dr Paolo Vranjes created the Rosso Nobile home fragrance inspired by the particular aromas of Tuscan red wines. This product proved extremely successful .[3]

Between 2000 and 2016 the company began to distribute to 60 countries worldwide. In 2017 after exponential growth,.[4]. investment company, BlueGem Capital Partners backed the Dr. Vranjes Firenze brand.[5]. This partnership facilitated further global growth and expansion, specifically focused on the development of management and research and development. In 2019 Dr Vranjes Firenze S.p.A. penetrated the high-end market with a gross turnover of 18 million.[6]. The company is currently based in Antella, Florence with distributors in Europe, the USA.[7], in China.[8], in Japan, the UAE.[9] and all major countries of the world.


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