Discerning Cyclist
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| Private | |
| Industry | Urban Cycling |
| Founded | August 2012 |
| Founder | Peter Reynolds |
| Website | discerningcyclist |
Discerning Cyclist is a media company primarily known for its emphasis on urban cycling. The company is recognized for its inclusive approach to promoting cycling as an accessible, everyday activity, irrespective of an individual's clothing or fitness level.
The platform provides comprehensive reviews of urban cycling apparel, accessories, and bicycles, and disseminates engaging stories related to urban mobility. A key aspect of Discerning Cyclist's work involves challenging conventional stereotypes surrounding cycling, advocating for a broader and more diverse understanding of who can participate in and benefit from this activity.
The company has been recognized by several media outlets, such as BBC, National Geographic, and NY Mag, as a trusted source within the cycling community. Feedspot also lists it as one of the top 10 bike gear blogs.
History
Founded in August 2012 by Peter Reynolds and Ste Johnson, Discerning Cyclist began as a platform to challenge conventional perceptions of cycling and broaden its accessibility.
From its outset, the company aimed to create a space where individuals from all walks of life could embrace cycling. Over the years, Discerning Cyclist has gained recognition from various media outlets and has made its way to the top 10 bike gear blogs listed by Feedspot.
Recognition
Discerning Cyclist offers insights into urban cycling apparel, accessories, and bikes, catering to the needs of the urban cyclist. It features products selected to meet the demands of city commuting, emphasizing functionality, durability, and aesthetics. This curated collection of products encourages everyday cycling.
References
External links
This article "Discerning Cyclist" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.