David J. Reibstein
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David J. Reibstein | |
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| Alma mater | University of Kansas |
| Occupation | Professor |
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. He was previously on the faculty at Harvard Business School, a visiting Professor at Stanford Business School, and INSEAD in France.
He is the former Chairman of the Board of Directors of the American Marketing Association (AMA) and the Executive Director of the Marketing Science Institute (MSI). He has served on the Philadelphia Ballet and the Fleischer Art Institute boards. He is currently the immediate past chair and co-founder of Responsible Research in Business and Management (RRBM).[1]
Research and Contributions
Professor Reibstein’s research focuses on competitive marketing strategies, marketing metrics, branding, and product line decisions, among other issues. He has authored numerous articles appearing in major marketing journals, including the Journal of Marketing Research, Marketing Science, Journal of Advertising Research, Journal of Marketing, and Journal of Consumer Research.[2]
He has contributed extensively to the study of marketing metrics and measurement, helping shape the way marketers evaluate financial performance and strategy.[3] His perspectives on markets and marketing trends have been cited in outlets such as Forbes, which highlighted his insights into shifting corporate strategies and market disruptions.[4]
Nation Branding
Professor Reibstein has been a leading scholar in the measurement of nation branding and the economic impact of national image. In January 2016, he released the inaugural Best Countries report at the World Economic Forum in Davos, Switzerland, in partnership with U.S. News & World Report and WPP's BAV Consulting. The study ranked up to 89 nations based on the perceptions of 20,000 global participants and has been updated annually.[5]
His work on nation brands has been referenced in discussions of international rankings, including coverage of Vietnam’s performance in global brand indices,[6] as well as U.S. News reports on countries’ reputations for raising families.[7]
He has also been interviewed on the subject of national reputations and corporate expansion, including the competition for Amazon’s second headquarters and the role of country and city branding.[8][9]
Business and Social Purpose
Reibstein has also engaged with debates around the social purpose of business education. His work has been cited in the Financial Times in discussions of how business schools are increasingly addressing social responsibility and returning to broader societal goals.[10]
Branding and Consumer Trends
His expertise on branding has been featured in discussions of corporate messaging and consumer behavior. For example, The New York Times referenced his insights in coverage of United Airlines’ efforts to return to its historic slogan as part of a customer-focused strategy.[11]
Similarly, his commentary has appeared in media analyses of consumer and cultural trends, such as the widespread adoption of the Barbie movie phenomenon by businesses worldwide,[12] and in political-economic contexts such as the adoption of cryptocurrency in U.S. political movements.[13]
Education
Professor Reibstein received his Ph.D. from Purdue University and his B.S. and B.A. degrees from the University of Kansas.[14]
Bibliography
Articles
- David J. Reibstein, Raghuram Iyengar (2023), Metaverse--will it change the world or be a whole new world in and of itself?, Academy of Marketing Science Review, 13, pp. 144-150.
- Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang (2022), Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing, Marketing Letters, 33, pp. 705-711.
- Winston Wei Dou, Yan Ji, David Reibstein, Wei Wu (2021), Inalienable Customer Capital, Corporate Liquidity, and Stock Returns, The Journal of Finance, 76(1), pp. 211-265.
- Suneal Bedi and David Reibstein (2020), Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review, 73, pp. 385-436.
- David J. Reibstein (2016), Improving Economic Prosperity through Nation Branding, Mind Your Marketing, 2, pp. 100-106.
- Yogesh V. Joshi, David J. Reibstein, Z. John Zhang (2016), Turf Wars: Product Line Strategies in Competitive Markets, Marketing Science, 35(1), pp. 128-141.
- David J. Reibstein, Stuart A. Youngblood, Howard L. Fromkin (1975), Number of Choices and Perceived Decision Freedom as a Determinant of Satisfaction and Consumer Behavior, Journal of Applied Psychology, 60(4), pp. 434-437.
Books
- 1983 Cases in Marketing Research (with F. Stewart DeBruicker)
- 1985 Marketing: Concepts, Strategies, and Decisions
- 1994 Strategy Analysis with ValueWar (with Mark J. Chussil)
- 2006 Fifty + Metrics Every Marketer Should Know (P. Farris, N. Bendle and P. Pfeifer)
- 2006 Marketing Metrics and Financial Performance (with Donald R. Lehmann)
- 2009 Marketing Management (Koen Pauwels)
- 2010 Marketing Metrics The Definitive Guide to Measuring Marketing Performance, 2nd ed. (with Paul W. Farris, Neil T. Bendle, and Phillip E. Pfeifer)
- 2015 Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd ed. (with Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer)
- 2015 Best Countries, Defining Success and Leadership in The Twenty-First Century (with John Gerzema)
- 2020 Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 4th Ed. (with Neil T. Bendle, Paul W. Farris and Phillip E. Pfeifer)
- 2023 Resilient Marketing (with Brian Gregg, Raghu Iyengar, Mukul Pandya, and Eli Stein)
References
- ↑ https://www.rrbm.network/
- ↑ "David Reibstein".
- ↑ MSI (January 12, 2021). "Measure for Measure: How Marketing Metrics Have Evolved." Marketing Science Institute. https://www.msi.org/articles/measure-for-measure-how-marketing-metrics-have-evolved/
- ↑ Diorio, Stephen (December 22, 2020). "Markets In Motion." Forbes. https://www.forbes.com/sites/stephendiorio/2020/12/22/markets-in-motion/?sh=3b79a04b7070
- ↑ https://www.usnews.com/news/best-countries/rankings
- ↑ Pham, Mai (November 11, 2022). "National brand ranking: Vietnam ranks 47th out of 195 countries." Vietnam Plus. https://www.vietnamplus.vn/xep-hang-thuong-hieu-quoc-gia-viet-nam-dung-thu-47-tren-195-nuoc-post828761.vnp
- ↑ Mejia, Zameena (February 6, 2018). "The top 10 Best countries to raise children in 2018." CNBC. https://www.cnbc.com/2018/02/06/us-news-world-report-2018-top-10-best-countries-to-raise-children.html
- ↑ Silverstein, Sara; Chin, Kara (January 30, 2018). "Wharton's Reibstein on Trump, Amazon, and CEOs." Business Insider. https://www.businessinsider.com/wharton-professor-nation-brands-amazons-second-hq-2018-1
- ↑ Terrell, Ross (October 26, 2017). "Atlanta Given Best Gambling Odds to Land Amazon's HQ2." WABE. https://www.wabe.org/atlanta-odds-amazons-hq2/
- ↑ Murray, Seb (January 16, 2022). "Pursuit of social purpose sends business schools back to their roots." Financial Times. https://www.ft.com/content/cbaa4038-8628-4003-8197-36fc5a955b21
- ↑ Levere, Jane L. (September 20, 2013). "Old Slogan Returns as United Asserts It Is Customer Focused." The New York Times. https://www.nytimes.com/2013/09/20/business/media/old-slogan-returns-as-united-asserts-it-is-customer-focused.html
- ↑ Weiner-Bronner, Danielle (July 29, 2023). "'Barbie' is a hit and all kinds of business are hopping on the bandwagon." CNN. https://www.cnn.com/2023/07/29/business/mattel-barbie-boom-retailers-restaurants/index.html
- ↑ de Visé, Daniel (January 7, 2025). "Republicans loved crypto before Trump jumped on the bandwagon. Here's why." USA Today. https://www.usatoday.com/story/money/2025/01/07/republicans-liked-crypto-before-trump-did/77398253007/
- ↑ "David Reibstein".
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