Creative Concepts Manufacturing Limited

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Creative Concepts Manufacturing Limited
Founded1980; 41 years ago (1980)
FounderGary Advani
HeadquartersHong Kong
Number of locations
Key people
  • Joe Advani (Managing Director
  • Global Group)
  • Vin Advani (Vice President
  • North America)

Creative Concepts Manufacturing Group is a family-owned multinational company known for its expertise in product development, innovations and speed-to-market in the consumer products industry. It has been serving the market for over four decades and is regarded as one of the leading companies in the OEM/ODM manufacturing industry for lifestyle consumer products.[1]

Creative Concepts Manufacturing Group was founded by Gary Advani and is now managed by his 2 sons. Joe Advani, a passionate entrepreneur, who currently serves as the managing director for the Asia-Pacific region. With being vertically integrated, the company is headquartered in Hong Kong with sales offices and warehousing operations spread across US, Italy, U.K., Canada, and China.

Since its inception, the company has completed over 1500 projects for a number of prolific clients spread across multiple industries like consumer products, retail, direct response television , medical healthcare and licensing. With recent partnerships and collaborations with world-class brands such as MasterChef™ , EVEREADY™ , American Red Cross™ they have been able to tap the licensing industry with their product innovations. The company has also filed for 9 Patents and is the recipient of several awards as an industry leader such as Global Platinum Award, Global Leadership Award, Silicon Review 2019 Fastest Growing Companies, and Game Changer’s Award.[2]

Creative Concepts Manufacturing Group was awarded with a CAGE Vendor (Commercial and Government Entity) that enables them to supply the Governments on Medical Supplies.

History and key people

Creative Concepts Manufacturing Group was founded in the early 1980s by Gary Advani, a far sighted entrepreneur with a demonstrated history working in the consumer product manufacturing and distribution sector.

The business is currently spearheaded by Gary’s two sons—Joe Advani, who serves as the managing director and Vin Advani, who serves as the Vice President. Joe Advani oversees the Asia Pacific Region, and manages the operations across Hong Kong, China, and the European countries. He has been involved with Creative Concepts since he was 17 years old and has a vast knowledge of the manufacturing field. Joe has contributed significantly to the company’s global expansion, especially when it comes to product development and branding. Vin Advani serves as the company’s Vice President and is responsible for the USA/North American Retail Supply chain and distribution. Vin manages the New Jersey (USA) office, which focuses on building Creative Concepts’ television, digital, social media, e-commerce, and retail platforms.

Under their guidance and supervision, Creative Concepts has tapped into retail distribution, direct response television and e-commerce directly, exponentially scaling the company’s manufacturing capabilities. With the inclusion of smart technology, the Advani brothers worked with the R&D team to create and innovate new products that have been trending in the consumer product industry.

In 2020, Creative Concepts entered the Medical industry and created a new division for the group that manufactures and caters to the medical and personal protection equipment (PPE) called MEDICONCEPTS™.

Products and services

Creative Concepts designs, manufactures, and distributes innovative products across a wide range of industries with its addition of smart technology used in consumer products. Their process includes story board, concept designing, CAD mechanical drawings, 3D prototypes, tooling, moulding, Injection, from a Concept to Distribution !

Some of the product Innovation by Creative Concepts include:

  • GO Tech™ Cordless Technology: It is a patented cordless technology project that the company designed and created in collaboration, working with X-Rolls Royce engineers. GoTech™ technology is used to develop parts that can make corded products go cordless. It has been used in creating a wide range of Hair Care appliances such as Cordless hair dryers, hair straighteners, hair curlers, and travel irons. The technology is now being extended to other categories such as consumer appliances and gadgets.
  • MEDICONCEPTS™: This technology by Creative Concepts emerged during the worldwide pandemic and was used to manufacture medical grade respirators (N95, FFP2, FFP3, 3ply surgical masks, reusable cloth masks, thermometers ), protective gowns and coveralls, and nitrile examination gloves.
  • Fusion Guard™ : A range of innovative cookware with a patented coating embedded into the cookware with Silver Ions that is known to inhibit bacteria making the pan anti-bacterial.


  • 2016 Global Platinum Award for ‘Bringing Innovation Home’
  • 2017 Global Leadership Award for Business Excellence
  • 2019 Hong Kong’s Most Valuable Company for ‘Home and Lifestyle Innovation’
  • 2020 Game Changer’s Award, Finance Monthly
  • 2020 Global 100 Directors of the Year
  • 2021 Fastest Growing Personal Protective Equipment Manufacturers and Distributors, Health and Pharma Today


  1. "CREATIVE CONCEPTS MANUFACTURING - Overview, News & Competitors |". ZoomInfo. Retrieved 9 November 2021.
  2. "From a Concept to Life ! A one stop solution for all your innovative product development needs: Creative Concepts Manufacturing Group". The Silicon Review. Retrieved 9 November 2021.

External links