Craig Stanaway
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Craig Stanaway | |
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| Born | Auckland, New Zealand |
| Education | Rosmini College Auckland University of Technology |
| Occupation | Broadcaster, Public Relations |
Craig Stanaway is a New Zealand-based multi-award-winning former broadcaster across television and radio, with London's Daily Telegraph describing him as a "PR Guru".[1]
Early Life
Stanaway attended Auckland's Rosmini College before studying at Auckland University of Technology, where he graduated with a Bachelor of Communication Studies in 1996.[2]
Radio and TV Career
Stanaway began his career in Palmerston North at Magic 828/98.6FM before moving to Wellington, where he hosted Newstalk ZB's "Scoreboard" Show. Between 1999-2001, he was a finalist three years in a row in the Best Sports Broadcaster category at the New Zealand Radio Awards, winning the overall award in 2000.[3]
Between 2001-2004, Stanaway worked in England under former Sun Editor Kelvin Mackenzie at Talksport Radio in London. During his time there, he worked alongside former Premier League/First Division football stars Alan Brazil, Ray Houghton, Alvin Martin, Tony Cascarino, Steve Hodge and Micky Quinn, cricketers Sir Geoffrey Boycott, Chris Cowdrey and Mark Nicholas and broadcasters Alan Parry, Jim Proudfoot, Adrian Durham, Mike Parry, Paul Hawksbee, Ian Collins, Gabriele Marcrotti, Andy Jacobs and James Whale.
At TVNZ, Stanaway was sent overseas to cover the Beijing and London Olympic Games,[4][5] the FIFA World Cup in South Africa, the America's Cup in San Francisco, the All Blacks in Europe and the Kiwis Rugby League World Cup triumph in Australia.[6]
In 2009, Stanaway won the Best Sports News Broadcasting of the Year across Radio and TV.[7] He broke the story of four high-profile members of the NZ Bowls team accused of match-fixing, exposed with in-depth analysis, internal pressure from inside the New Zealand Rugby Union, the pressure on the All Blacks to win, plus the decline in Pay TV viewers tuning in to live tv games, as well as getting an exclusive television interview with V8 driver Paul Radisich in Melbourne after a horror crash at Bathurst.
It was in a 2013 television interview with Stanaway where Hollywood star Jason Mamoa first revealed he was a lifelong fan of the All Blacks, New Zealand's national rugby union team.[8] Stanaway asked Mamoa which All Black he most wanted to meet, to which the actor replied, "Inga the Winger", Va'aiga Tuigamala. Stanaway then produced his phone, cold-called the former All Black, and arranged on the spot for the Game of Thrones Star to meet his idol. The whole event was captured on camera and later screened on Seven Sharp.[9]
In 2013, the NZ Herald named Stanaway the worst-dressed person in New Zealand.[10]
==Public Relations Career==Stanaway joined Duco Events in 2014 and headed the public relations campaigns of Joseph Parker and Jeff Horn. Parker would go on to win the WBO Heavyweight World Title, defeating Andy Ruiz by a split decision in December 2016. In July 2017, Horn would beat eight-division boxing legend Manny Pacquiao to claim the WBO Welterweight World Title. In August 2017, during a World Heavyweight Title Fight press conference in Manchester, Stanaway introduced World Heavyweight Boxing Champion Tyson Fury to Parker, starting their world-famous friendship.[11]
In March 2018, the heavyweight unification bout between Anthony Joshua and Parker for the WBA, IBF and WBO titles at Cardiff's Principality Stadium set an all-time Pay Per View record in the UK with 1.83 million buys which still stands to this day. Joshua's promoter Eddie Hearn praised the effort of Parker's team to get the kiwi noticed on the world stage.[12] London's Daily Telegraph reported that the international public relations campaign to secure the fight was masterminded by Stanaway and Duco boss David Higgins.[13] Stuff NZ described the campaign as "clever" orchestrated by Higgins, Stanaway, trainer Kevin Barry and Parker himself.[14]
Joshua, undefeated with a perfect 100 percent knockout record going into the bout, later admitted the PR campaign caused him to doubt himself going into the fight.[15]
More recently, Stanaway has worked with the New Zealand Breakers basketball franchise and produced and directed a television documentary about the club's forced exile in Australia during the COVID pandemic.[16]
References
- ↑ Davies, Gareth A. (2018-01-13). "Exclusive interview with Joseph Parker: 'I will smash Anthony Joshua's glass chin to bits'". The Telegraph. ISSN 0307-1235. Retrieved 2023-03-27.
- ↑ "Rosmini College December Old Boys Newsletter". us1.campaign-archive.com. Retrieved 2023-03-27.
- ↑ "Winner History". Radio Broadcasters Association. Retrieved 2023-03-27.
- ↑ "Australian reporter attacked near Beijing hotel". ABC News. 2008-08-09. Retrieved 2023-03-27.
- ↑ "Olympic Games 2012 News Team Announced by TVNZ". PRWeb. Retrieved 2023-03-27.
- ↑ "Craig Stanaway joins Duco Events". Yahoo Finance. Retrieved 2023-03-27.
- ↑ "TVNZ News Shares Major Sport Journalism Award". PRWeb. Retrieved 2023-03-27.
- ↑ Lolohea, Alice (2022-09-19). "Hollywood superstar Jason Momoa star-struck by All Blacks". TP+. Retrieved 2023-03-27.
- ↑ Momoiseā, Penina. "Jason Momoa & the All Blacks — thecoconet.tv - The world's largest hub of Pacific Island content.uu". www.thecoconet.tv. Retrieved 2023-03-27.
- ↑ "Style File: Who's looking hot". NZ Herald. Retrieved 2023-03-27.
- ↑ TYSON FURY: Why Don't You TRASH TALK Joseph Parker? | Both Boxers Hug It Out!, retrieved 2023-03-27
- ↑ "How Parker nearly cost himself world title fight". NZ Herald. Retrieved 2023-03-27.
- ↑ Davies, Gareth A. (2018-01-13). "Exclusive interview with Joseph Parker: 'I will smash Anthony Joshua's glass chin to bits'". The Telegraph. ISSN 0307-1235. Retrieved 2023-03-27.
- ↑ "David Higgins: Is Anthony Joshua the next British sporting choker?". Stuff. 2018-01-11. Retrieved 2023-03-30.
- ↑ "Joshua 'doubted' himself before Parker fight". SkySports. Retrieved 2023-03-27.
- ↑ Harvey, Kerry (2021-11-17). "Local documentary Unbreakable reveals the NZ Breakers struggles on tour". Stuff. Retrieved 2023-03-27.
External links
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