Christopher Scharff

From Wikitia
Jump to navigation Jump to search
Christopher Scharff
Add a Photo
Born (1961-10-19) October 19, 1961 (age 62)
Santa Monica, California
Alma materUniversity of California at Berkeley
  • Leadership
  • Fashion Brands

Christopher Scharff (born December 19,1961 in Santa Monica, California) is a senior level international executive with decades of leadership roles in fashion brands, including Dreamgirl International (also known as DG Brands), BCBG Max Azria, and Movado Group[1]. Scharff was born into a fashion legacy: his father, Werner G. Scharff, was the co-founder of Lanz Incorporated and creator of the ubiquitous Lanz “Granny” nightgown[2]; his mother, Alexandra Scharff, was a designer and creator of the Alexa line of dresses and swimwear, sold widely in department stores in the 60s.[3]

Alongside his leadership roles in fashion and service brands, Scharff is a real estate investor in Venice Beach, California[4] where his family has a long history of investment in iconic properties, contributing to the development of Venice as a tourist and artistic destination.[5]

Higher Education

Scharff attended the University of California at Berkeley where he graduated with a Bachelor of Arts in Business Administration in 1984. He completed his master's in business administration at Berkeley in 1987.[6] While earning his master's, Scharff received the Earl F. Cheit Outstanding Teaching Award for teaching micro and macro economics to undergraduate students.[7]


After earning his MBA, Christopher Scharff went to work for his father, Werner G. Scharff, at Lanz Incorporated. Lanz was a major retailer of dresses, sportswear, and sleepwear, selling to around 2,500 department and specialty stores in North America[8]. From 1987 to 1995, Scharff held a variety of roles in marketing, franchising, licensing and international sales roles at Lanz.

Scharff left his role as Vice President of Marketing for Lanz in 1996[9], for a new role as Vice President of St. John Knits, a luxury brand specializing in women's knitwear.

He later held executive positions with BCBG Max Azria and Movado Group[4].

CEO of Dreamgirl International

In 2003, Scharff purchased Dreamgirl International from founder and president Patricia Fischer. Fischer started Lovin' Enterprises Inc. as a home party business in 1978. She launched the branded lingerie and costume line, Dreamgirl, under Lovin’ Enterprises, in 1986.[10]

Over the 14 years that Scharff was CEO, Dreamgirl became the leading vendor of costume/lingerie in North America with 2,000 retail accounts worldwide and 30 million in annual revenue.[11] With Scharff's focus on global expansion, Dreamgirl maintained 12 U.S. sales representatives and more than 20 international distributors.[1][12]

In 2014, Dreamgirl International was awarded Lingerie/Apparel Company of the Year at the XBIZ Awards show.[13]

Scharff sold Dreamgirl in 2016.[4]


  1. 1.0 1.1 Nieder, Alison A. (November 16, 2017). "Dreamgirl CEO Scharff Leaving Company". Retrieved 2023-04-30.
  2. Hevesi, Dennis (2006-08-31). "Werner Scharff, 90, Designer of a Classic Warm Nightgown, Dies". The New York Times. ISSN 0362-4331. Retrieved 2023-04-30.
  3. De Santis, Florence (January 24, 1967). "Bikinis Losing Out As Girls Cover Up". The Shreveport Times. pp. Section B.
  4. 4.0 4.1 4.2 "Body Magazine // Wholesale Lingerie News // Christopher Scharff Exits As Dreamgirl CEO". Retrieved 2023-04-30.
  5. Nelson, Valerie J. (2006-08-27). "Werner Scharff, 90; Arts Patron, Clothier Helped Dress Up Venice". Los Angeles Times. Retrieved 2023-04-30.
  6. "Haas Alumni Notes" (PDF). Berkeley Haas: The Magazine of the Haas School of Business at the University of California, Berkeley. Spring 2018. pp. 32–33. Retrieved May 4, 2023.
  7. "Previous Cheit Award Recipients". Berkeley Haas. Retrieved 2023-05-21.
  8. LaMagna, Dal (2010). Raising eyebrows : a failed entrepreneur finally gets it right. Internet Archive. Hoboken, N.J. : Wiley. ISBN 978-0-470-92141-8.
  9. Staff, W. W. D. (1996-03-11). "SAN FRANCISCO MERCANTILE WILL BUY LANZ TRADEMARK". WWD. Retrieved 2023-05-05.
  10. Staff, W. W. D. (2003-10-08). "Obituary: Patricia Fischer, 63". WWD. Retrieved 2023-05-05.
  11. Nieder, Alison A. (November 16, 2017). "Dreamgirl CEO Scharff Leaving Company". Retrieved 2023-05-05.
  12. Rutter, Jared (November 12, 2013). "California Dreamin': Q&A With Dreamgirl International's Christopher Scharff". XBIZ. Retrieved 2023-05-07.
  13. Rodriguez, Ariana (February 4, 2014). "Dreamgirl Receives XBIZ Award for Lingerie Company of the Year". XBIZ. Retrieved 2023-05-07.

External links

Add External links

This article "Christopher Scharff" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.