Charles "Chuck" E. Morrison
Charles "Chuck" E. Morrison
|Add a Photo|
|Born||July 18, 1943|
|Died||January 5, 2019(aged 75)|
|Citizenship||United States Of America|
Charles "Chuck" E. Morrison (July 18, 1943 - Jan 5, 2019), was an African American businessman. He was one of the first notable African American leaders at Coca-Cola USA when he was named Vice President of Ethnic Marketing, in 1986. As Vice President of Multicultural Marketing for Coca-Cola, he developed and managed a budget of $80 million. At the time, this was the largest allocation for ethnic marketing by any major corporation. Under his leadership, Coca-Cola grew heavily in the share of the African American, Hispanic and Asian American consumer segments.
Raised in Texas, Morrison attended Bishop College. He joined Coca-Cola in 1982, after spending 18 years at Proctor & Gamble, Schlitz Brewing Company, and Burrell Advertising Agency. He was named one of ten outstanding business professional leaders by Blackbook, in 1985.
While at Coca-Cola, he helped with the Black History "Share the Dream" sweepstakes. Coca-Cola donated over $100,000 in scholarships.  Morrison felt very strongly about young Black professionals having opportunity in corporate America. He stated "I have never found my color to hinder me. When I'm competing for one on one, it's a performance that counts. Do not deny your cultural heritage. Don't try to be White." 
Morrison played a role in Michael Jordan and his relationship with Coca-Cola. After leaving Coca-Cola, he was Executive Vice President at UniWorld Group, Inc. UniWorld Group, Inc. is the longest-standing multicultural ad agency in the United States. Morrison was key in establishing the Detroit and Atlanta offices while servicing clients Ford Motor Company and The Home Depot. While at UniWorld Group Inc., Morrison was also a part of the Kerry-Edwards Presidential campaign aimed at African Americans. 
- "Coca-Cola adds pioneering Ford exec to C-Suite". www.bizjournals.com. Retrieved 2020-09-07.
- "Chuck Morrison, Executive VP of UniWorld Group, resigns from the agency after 15 years". New Pittsburgh Courier. 2014-11-03. Retrieved 2020-09-07.
- Company, Johnson Publishing (1986-06-23). Jet. Johnson Publishing Company.
- Company, Johnson Publishing (1987-07-06). Jet. Johnson Publishing Company.
- Company, Johnson Publishing (August 1987). Ebony. Johnson Publishing Company.
- Rovell, Darren (2006). First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. American Management Association. ISBN 978-0-8144-7299-6.
- "KERRY-EDWARDS AIM AD EFFORT AT AFRICAN AMERICANS". adage.com. 2004-07-14. Retrieved 2020-09-07.
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