Castulus Kolo

Castulus Kolo
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Born	(1965-09-18) September 18, 1965 Munich
Alma mater	Ludwig Maximilian University of Munich
Occupation	President of Macromedia University Academic

Castulus Kolo (18 September 1965 in Munich) is President of Macromedia University of Applied Sciences..

Studies and doctoral theses

After having completed high school at the Wilhelm-Hausenstein Gymnasium in Munich, Castulus Kolo studied physics at the Ludwig-Maximilians-Universität in Munich and graduated with a diploma in physics, specialising in bio- and astrophysics. In 1995, as a scholar of “Studienstiftung des Deutschen Volkes”, he completed his PhD in experimental particle physics at the Ludwig Maximilan University of Munich (LMU) with a thesis on antiproton-proton annihilations at the Crystal Barrel Experiment of the European Nuclear Research Centre CERN near Geneva. Following his work at CERN, Kolo also completed a PhD in the humanities on computer simulations as an instrument for analysing cultural and social anthropological phenomena at the LMU in 1997.

Industry and consultancy practice

Both academic backgrounds initially led Kolo to innovation research in the context of information and communication technologies and related foresight projects at the Fraunhofer Institute for Systems and Innovation Research. He subsequently worked for the management consultants Booz Allen Hamilton and the Fraunhofer-Gesellschaft, among others. In 2001, he was appointed to the management of the corporate venture subsidiary of Süddeutscher Verlag, where he was responsible for business development and innovation. With “Future Directions”, he established his own consulting network.

Further academic career

During his management career, Kolo continued academic work at several universities, including the University of St. Gallen and the Ludwig Maximilian University of Munich, as a lecturer in innovation management, media and information as well as communication technologies. In 2007, he became a professor at Macromedia University of Applied Sciences, and in 2008, he was made responsible for its Media Management programmes. In 2013, he was elected dean and appointed vice president of research and teaching. In this role, Kolo initiated a coherent architecture for all Macromedia degree programmes and opened up the thematic spectrum of the university beyond the media sector to include management-oriented degree programmes, cultural studies, technology and, most recently with psychology, health-related programmes. In 2020, he became president of Macromedia University. In the same year, the university was awarded system accreditation for its Quality of Education Management System, which Kolo had promoted as a project.

The first year of Kolo's presidency was dominated by the COVID 19 pandemic and the associated crisis management. In the course of optimising online teaching due to the pandemic, Kolo drove the development and implementation of a hybrid didactic concept called "mPower", which today enables diverse forms of blended learning. In the second year of his presidency, he led reforms of the university institutions and the structure of the faculties. Kolo carries out additional functions within the international education group Galileo Global Education, of which Macromedia has been a member since 2013. He is a member of the board of directors of Regent's University London and a member of the Scientific Advisory Board of the Paris School of Business.

Activities in research and science

After his early research activities in the field of physics, cultural and social anthropology, Kolo’s general research interest today is in the preconditions, dynamics and effects of innovations in the field of media and communication at the interface of society, economy and technology.

Overall, his research projects relate to

1. changes in media use through digital offerings
2. effects on the product portfolio of existing media companies
3. necessary adjustments in strategy, organization, culture and leadership.

In 2020, Kolo was elected president of the International Media Management Academic Association (IMMAA). The presidency was extended in 2021, and since 2022 he has been a regular member of the Executive Committee. In the European Media Management Association, he was a board member from 2021 to 2022 and brought their annual conference to the Munich location of the Macromedia University of Applied Sciences

Private life

Castulus Kolo has three daughters and currently lives in Munich.

Selected publications

Physics

• A. Abele u. a.: Antiproton-proton annihilations at rest into KLK+-p -+p 0. The Crystal Barrel Collaboration. In: Physics Letters. B415, 289, 1997. (Auf Grundlage der Dissertation in Physik). (pdf.sciencedirectassets.com)
• E. Aker u. a.: The Crystal Barrel Detector at LEAR. The Crystal Barrel Collaboration. In: Nuclear Instruments and Methods. A321, 69, 1992. (Teilweise auf Grundlage der Diplomarbeit).

Cultural Anthropology

• Castulus Kolo: Computersimulationen sozialen Wandels. In: Zeitschrift für Ethnologie. Bd. 124. 1999, S. 213–234. (Auf Grundlage der Dissertation in Cultural and Social Anthropology.)

Media industry

Kolo's research on media economics has been published in over 100 contributions, among other in peer-reviewed international journals, including Electronic Markets, Information Management & Consulting, International Journal of Online Marketing, Journal of Brand Strategy, Journal of Strategy and Management, International Journal on Media Management, Journal of Media Business Studies, Journal of Creative Industry Studies, Game Studies, Journal of Gaming & Virtual Worlds, Digital Culture and Education, Media and Communication, Newspaper Research Journal and in edited volumes.

• Kolo, C., Mütterlein, J., & Schmid, S. A. (2022). Believing Journalists, AI, or Fake News: The Role of Trust in Media. Full paper. Proceedings of the 55th Hawaii International Conference on System Sciences, 3202-3211.
• Fischer, T.-S., Kolo, C., & Mothes, C. (2022). Political Influencers on YouTube: Business Strategies and Content Characteristics. Media and Communication, 10(1), 259-271. doi:https://doi.org/10.17645/mac.v10i1.4767
• Kolo, C., & Haumer, F. (2021). Technological advances and the future of corporate and marketing communication - An international foresight study among experts from different professional backgrounds. Journal of Creative Industry Studies, vol. VI, p. 19-35.
• Kolo, C. (2022). Social Media. In Krone, J., Pellegrini, T. (eds) Handbook of Media and Communication Economics. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-34048-3_39-2
• Mierzejewska, B., & Kolo, C. (2019). Economics of Information and Cultural Goods. In: Alan Albarran (Hrsg.): A Research Agenda for Media Economics. Edward Elgar Publ., Cheltenham, UK und Northampton, MA, USA, S. 77–102.
• Kolo, C. (2019). Strategic challenges of newspaper publishing in an international perspective. Newspaper Research Journal. Vol. 40 (3) p. 275-298. https://doi.org/10.1177/0739532919862367.
• Kolo, C. (2016). A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point. In: Westminster Papers in Culture and Communication. Jg. 11, Nr. 1, 2016, S. 1–20.
• Kolo, C. (2006). The hidden dynamics of print-online competition in classified advertising markets. Electronic Markets, Vol. 15, No. 3.
• Kolo, C., & Vogt, P. (2004). Traditional Media Brands and their Internet Spin-offs – Levers for Online Success. International Journal on Media Management, Vol. 6, No. I&II, p. 23–35.
• Kolo, C., & Vogt, P. (2004). Strategies for Growth in the Media and Communications Industry: Does Size Really Matter? International Journal on Media Management, Vol. 5, No. IV. In 2007 selected for Doyle, Gillian (Ed.): Economics of the Mass Media – International Library of Critical Writings in Economics. Edward Elgar Publishing.
• Kolo, C., & Baur, T. (2004). Living a Virtual Life: Playing Patterns and Social Dynamics in Online Games. In: Game Studies, Vol. 4 Issue 1.
• Tateson, R., & Kolo, C. (2002). Bioscience and ICT: Two Worlds Growing
  

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