Cassius Keita

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Cassius Keita
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Born (2001-03-17) March 17, 2001 (age 25)
Gao, Mali
Other namesMuhammad Omar
CitizenshipBritish-American
OccupationEntrepreneur; boxing manager; author
Known forBoxing management; strategic writing
Websitecassiuskeita.com

Cassius Keita (born 17 March 2001) is a British-American entrepreneur, boxing manager and author. He is known for managing professional fighters and for his 2025 strategy book The Hidden War.[1]

Early life and education

Keita was born in Gao, Mali, and grew up in Brooklyn, New York.[2] He attended Brooklyn Technical High School before relocating to the United Kingdom.

Career

Keita initially worked in brand development and marketing before entering combat-sports management.[2] He is listed as a licensed manager on BoxRec.[3] Profiles of his strategic approach have appeared in GQ South Africa and CryptoDaily.[1][2]

Writing

In 2025 Keita published The Hidden War, a non-fiction work detailing forty principles of strategy and personal discipline.[4] The book is distributed through Apple Books, Booktopia, Indigo, Everand, Smashwords and Bol.com.[5][6]

Personal life

Keita lives in the United Kingdom. Media coverage has linked his focus on performance and health advocacy to a personal diagnosis of multiple sclerosis.[1]

References

  1. 1.0 1.1 1.2 "Muhammad Omar: The Architect of Boxing's Next Golden Era". GQ South Africa. Condé Nast. 14 June 2024. Retrieved 21 October 2025.
  2. 2.0 2.1 2.2 "From Web3 Visionary to Boxing's Secret Weapon". CryptoDaily. 20 November 2024. Retrieved 21 October 2025.
  3. "Cassius Keita – Manager Profile". BoxRec. Retrieved 21 October 2025.
  4. "The Hidden War by Cassius Keita". Apple Books. Retrieved 21 October 2025.
  5. "The Hidden War (eBook)". Booktopia. Retrieved 21 October 2025.
  6. "The Hidden War". Indigo Books & Music. Retrieved 21 October 2025.

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