Burger Singh
| Private Limited | |
| Industry | Food and beverage |
| Genre | Fast food restaurant |
| Founded | 2014 |
| Founder | Kabir jeet Singh |
| Headquarters | Gurugram, Haryana, India |
Number of locations | 52 |
Key people | Nitin Rana ( co - founder )Rahul Seth(Co-founder), Sanchit Mehta (VP Finance), Ayush Kumar (Head of supply chain and operations) |
| Products | Udta Punjab 2.0, Big crispy chicken Burger, Chicken United States of Punjab Chicken snacker, Veg Snacker, nikku singh, Tony Pappeh Da Jeera Soda |
Number of employees | 142 |
| Parent | Tipping Mr pink |
| Website | www |
Burger Singh is an Indian fast food brand, founded in the year 2014 by childhood friends Kabir Jeet Singh and Nitin Rana, in Gurgaon, Haryana, India. They opened their first outlet in Gurgaon and over the course of 7 years have expanded to 50 outlets across north and central India. These 50 outlets are both company owned and operated as well as franchise owned and operated.[1][2][3][4][1]
Burger Singh started franchising in 2017 providing franchises in Dine-in and takeaway models. In India there are present in Delhi NCR (Gurgaon, Faridabad, Noida, Greater Noida, Ghaziabad), Jammu, Ahmedabad, Amritsar, Dehradun, Lucknow, Nagpur, Patiala, Jhansi, Panipat, Chandigarh, Muzaffarnagar and Jaipur. Burger Singh currently has 3 outlets in London. [5][6]
Burger Singh adds Indian flavours to a classic American dish- the burger. Their burgers have distinctive names like Udta Punjab 2.0, Chicken United States of Punjab, Chicken snacker, Veg snacker, Amritsari Murgh Makhani, Chunky Paneer Pandey etc.[7]
In the year 2017-2018, Burger Singh reportedly generated 9 crore in revenue.[8] As of March 2020, Burger Singh generated a revenue of 31 crores.[9][10][11][12]
History
Childhood friends and Co-founders Kabir Jeet Singh and Nitin Rana opened the first Burger Singh outlet at Suncity business towers in Gurgaon on 1st November 2014. Kabir Jeet Singh first got the idea for Burger Singh when he was studying at the University of Birmingham. Like many other Indian students studying abroad, he worked part time in a burger joint. Noticing the mundane flavours of the burgers, he began adding Indian spices to his burger patties. These burgers became increasingly popular among his peers which got him the label ‘Burger Singh’.[13][3][4]
After his graduation he moved on to work at a multinational company, but the idea of starting his own burger chain always lingered in his mind. Within the first 1st year of starting, Burger Singh opened another 2 outlets in Gurgaon and further went onto expanding to Delhi NCR and then to North and West India. Burger Singh started franchising in 2017.[14][15][1][6]
Kabir jeet Singh studied at the University of Birmingham and subsequently at Saïd Business School, University of Oxford. It was during his time in the UK, while he was working part time at a burger shop . He experimented with various recipes for burgers with Indian spices . These eventually became a crowd favorite and therefore he was christened Burger Singh by the patrons . This is where the idea of Burger Singh came about . Kabir was in the startup team of The La Casera Company (TLCC) which is now the third largest beverage manufacturer after coke and pepsi in west africa's . He was also a part of the startup team of The Beer Café which was founded in 2012 has been one of the fastest growing alco-beverage chains in India.[16][17]
Nitin Rana has close to a decade and a half of experience in the QSR industry. He has worked with some of the most popular chains in the country like KFC, Pizza Hut and TGI Fridays. At Burger Singh, Rana takes care of running operations.[18]
Rahul Seth joined Kabir and Nitin as a co-founder. He majored in computer Science from the Edith Cowan University, Australia. Before Burger Singh he primarily worked with Japanese firms, by providing them market knowledge about the Indian market. At Burger Singh, Seth manages marketing and tech.[19]
Sanchit Mehta holds a 5 year law degree BA.LL.B from Fergusson University in Pune. Over the past decade, he has worked with various start-ups in departments like HR, legal, finance, operations etc. At Burger Singh, Mehta holds the position of VP finance.[20]
Ayush Kumar is head of supply chain and operations at Burger Singh. He started his career with Burger Singh soon after graduating from IIT Delhi as an executive assistant to the CEO Kabir Jeet Singh. Now he is part of the senior management at Burger Singh.[21][22]
Funding
The key investors in Burger Singh are:[23][24][25][26][24][27][28]
- Mr Sanjeev Bikhchandani is an Indian businessman, who is the founder and executive vice chairman of Info Edge and the co-founder of Ashoka university.
- Mr Ashish Dhawan is an Indian private equity investor and the founder of Ashoka University along with Sanjeev Bikhchandani.
- Mr Rajesh Bothra is the founder of RB investments, a boutique capital firm based out of Singapore.
- Mr Ashvin Chadha is the co-founder of Anicut capital which is an investment firm based out of India.
- Mr Rannvijay Singha is a renowned Indian actor, television personality and VJ.
- V. M. Salgaocar and Brother Pvt Ltd is a company integrated in multiple industries including but not limited to investments.
- KCT Group is one of India’s leading business conglomerates with interests in aquaculture, logistics and real estate.
References
- ↑ 1.0 1.1 1.2 Tyagi, Chhavi. "Hunger Games: How Burger Singh wants to be the King of the F&B industry" – via The Economic Times.
- ↑ "Burger Singh launches its first vegetarian-only outlet in Ahmedabad - ET HospitalityWorld". ETHospitalityWorld.com.
- ↑ 3.0 3.1 Sahay, Priyanka (October 5, 2015). "Burger Singh restaurant raises $500,000 in fresh funds". mint.
- ↑ 4.0 4.1 "BURGER WARS". Business Today.
- ↑ "Startup crowd finds its mojo back in office". The Economic Times.
- ↑ 6.0 6.1 "Burger Singh's secret sauce is in the last mile". Business Today.
- ↑ Release, ANI Press. "DesignX a Shopfloor hyper automation company raised USD 300K in seed round from modulor capital and angels from the manufacturing sector". www.business-standard.com.
- ↑ Dwivedi, Vinay. "Gurgaon-based startup Burger Singh specialises in burgers with desi flavours" – via The Economic Times.
- ↑ "Burger Singh records 400 percent surge in revenue - ET HospitalityWorld". ETHospitalityWorld.com.
- ↑ "Places that serve the best burgers in Delhi/NCR". BombayTimes.
- ↑ "Restaurant chain Burger Singh plans to open 100 outlets in India in three years". Business Today.
- ↑ "Forbes India - Playing With Taste Buds: Tale Of Two Singhs". Forbes India.
- ↑ India, Press Trust of (January 27, 2020). "Dineout Hosts 'Restaurant Affair' in Hyderabad" – via Business Standard.
- ↑ Fulara, Richa (June 28, 2021). "Started In A 98 Sq. Ft Shop With Rs 30L, Burger Singh Has Grown To 28 Outlets With A Turnover Of Rs. 26 Crores, Competing With Global Chain Burger King".
- ↑ Menon, Shailesh. "McDonald's Amit Jatia: the vegetarian boss of chicken burgers" – via The Economic Times.
- ↑ Bailay, Rasul; Bhushan, Ratna. "Retailers, Hoteliers too want to run cloud kitchens now" – via The Economic Times.
- ↑ "Forbes India - How Billionaire Debutant Sanjeev Bikhchandani Built Himself A Fortune". Forbes India.
- ↑ "Poonawalla's son Adar takes bite of cookie business - Times of India". The Times of India.
- ↑ "Quick service restaurants set for hiring strategy overhaul - Times of India". The Times of India.
- ↑ Bhushan, Ratna; Khosla, Varuni; Chaturvedi, Anumeha. "Non-starters for restaurants: Bar on pubs, dine-in timing curbs" – via The Economic Times.
- ↑ "Burger Singh wants to be the Domino's of burgers, says Kabir Jeet Singh". DNA India.
- ↑ "Burger Singh Introduces New Vegetarian And Non-Vegetarian Fusion Burgers To Its Menu". NDTV Food.
- ↑ "Burger Singh Raises $1 Million To Fuel Expansion". NDTV.com.
- ↑ 24.0 24.1 "CredR raises Rs 38 crore from Omidyar Network, others - Times of India". The Times of India.
- ↑ India, Press Trust of (December 6, 2019). "CredR raises Rs 38 crore from Omidyar Network, existing investors" – via Business Standard.
- ↑ https://www.outlookindia.com/newsscroll/credr-raises-rs-38-crore-from-omidyar-network-others/1679724/?next
- ↑ "Burger Singh raises fresh funds". www.thehindubusinessline.com.
- ↑ "MY STARTUP IDEA: Kabir Jeet Singh is giving burgers an Indian twist - Times of India". The Times of India.
External links
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