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IndustryInformation Technology & Services
Founded2010; 14 years ago (2010)
  • Alan Downie
  • Matt Milosavljevic

BugHerd is a web-based application for collecting and managing website feedback and tracking bugs. The software uses a sidebar to collect feedback from a website, which then pushes tasks to a Kanban style task management system. Originally launched to users in 2011,[1] it is owned by Splitrock Studio and is based in Melbourne, Australia.


Matt Milosavljevic and Alan Downie founded BugHerd in 2010. The two entrepreneurs worked together previously at Australian based tech company GreenOrbit and initially co-founded UsabilityHub in 2009 prior to starting BugHerd.

The company (BugHerd) secured $500K in seed funding from Starfish Ventures in 2012.[2] The company raised a further $1M in series-A funding in 2014. This funding came from various sources[3] and was intended to expand and launch a task management software program called “Stack”.[4]

BugHerd was one of the first Australian tech startups to go through the Startmate accelerator program in January 2011[5] and later that year graduated from the USA based 500 startups inaugural program[6][7].


Users can provide feedback on a website using a browser extension or Javascript snippet. Once installed, any user can point, click and offer a comment on an issue, leaving the comment as a task directly on the page. The task created will contain metadata such as a screenshot, the ability to assign a priority, a person to execute the task and relevant browser data and operating system information.

The task (or bug) is then managed from a Kanban board style task management system, with editable columns such as backlog, to do, doing and done. BugHerd is used by people who build websites such as web developers and designers, as well as people responsible for website content, such as marketers and project managers.

About the Software / Architecture

Although originally written in C# .NET, BugHerd is a Ruby on Rails application. The client is a mixture of React.js with some legacy components written in jQuery and Backbone.js. The database is PostgreSQL.


The company took a hiatus in 2015, going into maintenance mode after failing to achieve expected growth numbers and not achieving unicorn startup status. In 2019 a new CEO, Stephen Neville, was appointed to reinvigorate the company due to a persistent customer base.[8]

Bugherd returned to active development in 2019 and actively re-hired a number of original team members[9] to breathe life back into the dormant product. The company is one of the tech products owned and developed by startup studio, Splitrock Studio.


  1. "An Incubator From Down Under: Meet StartMate's First Batch of Aussie Startups". TechCrunch. March 29, 2011. Retrieved May 26, 2020.
  2. "Aussie tech startup BugHerd strikes gold, raising $500k". The Age. January 24, 2012. Retrieved May 26, 2020.
  3. "BugHerd raises $1 million for task management system rollout". Smart Company. August 26, 2014. Retrieved May 26, 2020.
  4. "'Ample' VC available for Aussie startups as BugHerd expands". Australian Financial Review. August 26, 2014. Retrieved May 26, 2020.
  5. "Startmate outs its shortlist". ZDNet. December 24, 2010. Retrieved May 26, 2020.
  6. "BugHerd pitches to global audience at 500 Startups". Smart Company. August 17, 2011. Retrieved May 26, 2020.
  7. "Meet the first batch of 500 Startups' Demo Day darlings". VentureBeat. August 16, 2011. Retrieved May 26, 2020.
  8. "Ex-IPG Mediabrands head of digital Stephen Neville joins marketing start-up". Ad News. October 2, 2019. Retrieved May 26, 2020.
  9. "Inside the BugHerd saga: How this startup came back from the brink". Smart Company. October 14, 2019. Retrieved May 26, 2020.


This article "BugHerd" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.