Brittney Lee Saunders
Brittney Lee Saunders | |
|---|---|
 | |
| Born | April 27, 1993 Newcastle, New South Wales, Australia |
| Nationality | Australian |
| Occupation |
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| Organization | FAYT The Label |
Brittney Lee Saunders (born April 27, 1993) is an Australian entrepreneur, YouTuber, and fashion business founder.[1] She gained prominence through her YouTube channel, where she shared beauty tutorials, lifestyle content, and personal vlogs. Saunders is the founder and CEO of FAYT The Label, a size-inclusive fashion brand based in Australia.[2][3]
Early Life and Education
Saunders was born in Newcastle, New South Wales, Australia. She left school in Year 11 at the age of 16 to work as a waitress, feeling that the traditional educational environment was not suited to her aspirations. This decision allowed her to explore her passions and develop an entrepreneurial mindset.
Career
YouTube and Digital Content Creation
In August 2011, Saunders launched her YouTube channel, beautybybrittneyx, focusing on makeup tutorials, comedy skits, rants, singing covers, Q&As, and general vlogs.[4] She gained popularity with her "Australian tries American products" videos. As of 2025, her channel has over 1 million subscribers.[5][6][7]
Entrepreneurial Ventures
Saunders has demonstrated an entrepreneurial spirit from a young age, starting a spray tanning business at 17 and offering makeup services for events.[8] In 2017, she founded FAYT The Label, a size-inclusive fashion brand that began in her garage and has grown into an eight-figure business with multiple retail locations and an online store.[9]
Podcasting
In 2024, Saunders launched the podcast Big Business with Brittney Saunders, where she shares insights into her entrepreneurial journey and interviews other business founders.[10]
Personal Life
Saunders is engaged to AJ Koina, who has appeared on her Instagram account. She has a younger sister named Emma and maintains close relationships with her family members.[11][12][13]
References
- ↑ "Fan interaction turns sour for Brittney Lee Saunders". Daily Mail. Retrieved 2025-04-19.
- ↑ "Brittney Saunders admits to visiting Parramatta only once before". MSN News. Retrieved 2025-04-19.
- ↑ "From YouTube to CEO: Brittney Lee Saunders reveals how she started five brands". Daily Mail. Retrieved 2025-04-19.
- ↑ "How Brittney Lee Saunders started her empire with just her computer and webcam". Girlfriend Magazine. Retrieved 2025-04-19.
- ↑ "Fayt fashion label reveals surprising Australia's new 'right to disconnect' laws". Daily Mail. Retrieved 2025-04-19.
- ↑ "Aussie beauty blogger's tearful Snapchat meltdown after breakup". News.com.au. Retrieved 2025-04-19.
- ↑ "The bizarre reason Brittney Saunders named her label Fayt". Daily Mail. Retrieved 2025-04-19.
- ↑ "'Used her fame': Influencer's ex-boyfriend slammed online". Yahoo News Australia. Retrieved 2025-04-19.
- ↑ "YouTube star Brittney Lee Saunders helps Sydneysider get 'the look'". Daily Telegraph. Retrieved 2025-04-19.
- ↑ "Same dress, different year: A photo of an influencer exposes a lie women are constantly told". News.com.au. Retrieved 2025-04-19.
- ↑ "Influencer Brittney Lee Saunders talks business, body image and bold moves". Newcastle Weekly. Retrieved 2025-04-19.
- ↑ "Brittney Lee Saunders Opens Indooroopilly Store". Pedestrian TV. Retrieved 2025-04-19.
- ↑ "Brittney Saunders complains she was 'robbed' at TikTok Awards". Daily Mail. Retrieved 2025-04-19.