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|Industry||E-commerce, internet forum|
|Founded||19 June 2000|
|Marvin Park (CEO) |
Junam King (CTO)
Bricklink is a website and company offering resources for Lego fans, including an exntensive database of products and parts, e-commerce services and internet forums It is widely considered to be the biggest online marketplace for third-party Lego sales.
Bricklink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer eBay issued a cease-and-desist letter over the use of "Bay" in the name, it was renamed Bricklink in 2002.
Jazek died suddenly in 2010, and his mother Eliska Jezkova succeeded him as CEO. In 2013, the site was acquired by Nexon]] founder and CEO Jung-Ju "Jay" Kim, who transferred its assets into BrickLink Limited, a Hong Kong based company.
On November 26, 2019, The Lego Group acquired Bricklink Ltd for an undisclosed amount.
The main feature of the site is the marketplace, which allows users to buy and sell Lego in many forms including individual pieces, minifigures, sets and MOCs. Each seller is considered an independent "store", and is allowed to dictate various aspects of their business including payment methods and sale conditions. However, they must still follow Bricklink's overarching rules. Accounts are required for both customers and stores - while making an account is free, stores are charged fees for any revenue they earn through the site.
Studio (stylized as Stud.io) is a freeware computer program for creating virtual 3D models with Lego bricks. It was released on Bricklink as an open beta on December 13, 2016. The next major update to the program, version 2.0, was released in open beta on July 18, 2018. Multiple feature were added to the program, including a photorealistic rendering option, Bricklink integration for ordering parts to trecreate the model physhically and an instruction manual generator.
AFOL Designer Program
In 2018, to celebrate 60 years since the modern Lego interlocking brick design was created and patented, Brinklink teamed up with The LEGO Group to create the AFOL Designer Program. It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if succcessful, sold on the Bricklink marketplace.
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- "Bricklink Limited: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2019-02-26.
- "The LEGO Group acquires BrickLink, the world's largest online LEGO® fan community and marketplace to strengthen ties with adult fans". www.lego.com. Retrieved 2019-11-26.
- "BrickLink Help Center - Fees & Billing Policy". www.bricklink.com. Retrieved 2019-02-26.
- "BrickLink - Stud.io (Archived)". web.archive.org. 5 January 2017. Retrieved 2019-02-26.
- "Studio Download [BrickLink]". www.bricklink.com. Archived from the original on 2019-02-26. Retrieved 2019-02-26.
- "Crowdfunding - About [BrickLink]". www.bricklink.com. Retrieved 2019-02-26.