Brett R. Berish

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Brett R. Berish
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CitizenshipUnited States of America

Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett has been profiled by Forbes[1], Crain’s Chicago Business[2], Medium[3], MSNBC, and Market Watch[4], among others, and was recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club[5], VinePair[6], Taste Radio[7], ESPN Radio[8], Hype Magazine Live Sessions[9], and Young Money Radio.


Brett and his company have developed some of the world’s top brands, including the smash-hit Luc Belaire[10] line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign’s portfolio also includes Bumbu[11], a craft rum from Barbados that ranks among the world’s most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog[12], a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign’s newest release, Villon[13], is revolutionizing the cognac category. Brett’s past brands include Armand de Brignac [14](“Ace of Spades”) Champagne and D’Ussé[15] Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.

Self Made Series

Brett’s self-made success has informed his company’s values, culture & celebrity partnerships, culminating in Sovereign’s prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world’s biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign’s brands. Together with a proven ability to create powerful, resonant brands, the international partnerships Berish has created with some of the world’s finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits.



  1. Knox, Dave. "How Sovereign Brands Is Challenging The Spirits Industry". Forbes. Retrieved 2021-12-10.
  2. "Spirits executive buys Glencoe home from Groupon co-founder". Crain's Chicago Business. 2017-06-04. Retrieved 2021-12-10.
  3. Spirer, Alexandra (2021-10-01). "Brett Berish of Sovereign Brands: "Being disruptive is not about trying to put down anyone else's…". Authority Magazine. Retrieved 2021-12-10.
  4. "Sovereign Brands Launches Luc Belaire Bleu –". Market Watch. Retrieved 2021-12-10.
  5. Brett Berish On Building The Luc Belaire Brand, Collabing With Artists, Self-Made + More, retrieved 2021-12-10
  6. Staff, words: VinePair (2021-10-04). "VinePair Podcast: Do We Really Need More Celebrity Booze?". VinePair. Retrieved 2021-12-10.
  7. Latif, Ray (2021-12-07). ""It's Better To Be An Outsider." How Brett Berish Rewrote The Rules Of Brand Creation". Taste Radio. Retrieved 2021-12-10.
  8. Hip Hop Legend Rick Ross & Sovereign Brands CEO Brett Berish, retrieved 2021-12-10
  9. "Live Session With Sovereign Brands' Brett Berish". Retrieved 2021-12-10.
  10. "Home". Luc Belaire. Retrieved 2021-12-09.
  11. "Bumbu Rum Company". Bumbu. Retrieved 2021-12-09.
  12. "McQueen and the Violet Fog". McQueen and the Violet Fog. Retrieved 2021-12-09.
  13. "Home". Villon. Retrieved 2021-12-09.
  14. "Armand de Brignac", Wikipedia, 2021-10-26, retrieved 2021-12-09
  15. "D'USSÉ VSOP Cognac | D'ussé XO Extra Old Cognac". D’USSÉ. Retrieved 2021-12-09.

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