Bluebell Group

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Bluebell Group
Privately held company
Industry
  • Luxury
  • Premium and lifestyle brand distribution in fashion
  • Footwear
  • Accessories
  • Beauty
  • gourmet
Founded1954
Headquarters
Quarry Bay
,
Hong Kong
Area served
  • Japan
  • Korea
  • Mainland China
  • Hong Kong SAR
  • Macau SAR
  • Taiwan
  • Malaysia
Key people
Ashley Micklewright Group President and Chief Executive Officer
Revenue2.5 billion USD (2019)
Number of employees
4,000+ (2020)
Websitewww.bluebellgroup.com

Bluebell Group (Chinese: 蓝钟集团) is a Hong Kong-based, family-owned and operated French Distribution (marketing) of luxury, premium and lifestyle brands across Japan, Korea, Mainland China, Hong Kong SAR, Macau SAR, Taiwan, Malaysia, Singapore, Indonesia and Thailand.

The company operates complex distribution networks including flagship stores, single-brand or multi-brand stores for more than 150 brands in Asia, as well as e-commerce and Wholesaling|wholesale.[1] Notable brands distributed by the company in Asia include Moschino, Jimmy Choo (company), Manolo Blahnik, Venchi, Brunello Cucinelli (company) and Davidoff.[1][2][3][4][5][6]

As of 2020, it was the largest Duty-free shop operator in South Korea, which was itself the largest duty-free market in the world.[7] Bluebell Group’s President and Chief Executive Officer is Ashley Micklewright.

History

Bluebell was founded by French businessman Peter Goemans, who established a perfume store in Cannes in 1948, selling duty-free to soldiers stationed near Nice since the second world war. In 1954, Peter decided to set up a store in Japan, where he formally established the Bluebell Group.[8]

In 1967, Peter’s son Michel took the reins of the company with his wife Catherine, who diversified the group’s focus from perfumes to fashion and accessories. One of the earliest French luxury houses to work with the Group was Louis Vuitton from 1970. Other notable brands to follow since include Lanvin (company), Blumarine and Jimmy Choo.[9][10][11]

In 2005, Bluebell launched the fragrance retail concept L’Atelier des Parfums in Japan, a multi-brand environment within department stores dedicated to perfume.[12]

In 2009, the company founded the Luxury Business Institute, offering educational courses on brand management and storekeeping for luxury brand staff. The Luxury Business Institute has offices in South Korea, China, Hong Kong and Paris, and has worked with brands including Gucci, Hermès and Burberry.[13]

In 2017, it launched b.space, a multi-brand concept store in Kuala Lumpur curating up-and-coming high-end streetwear brands for young generations of Malaysian consumers.[14]

In September 2020, the group acquired a minority stake in distributor Translatio to strengthen its networks across Mainland China and Asia.[15]

References

  1. 1.0 1.1 Chiu, Joanne (2020-05-12). "Luxury Slump Slashes Rents on Hong Kong's Glitzy Shopping Streets". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-01-15.
  2. WW, FashionNetwork com. "Jimmy Choo strengthens position in Hong Kong". FashionNetwork.com. Retrieved 2021-01-15.
  3. Conti, Samantha (2020-12-18). "Manolo Blahnik Reports Record Sales of 45.3 Million Euros in 2019". Women's Wear Daily. Retrieved 2021-01-15.
  4. Retail & Leisure International (2020-12-16). "Venchi Debuts in Taiwan". Retail & Leisure International. Retrieved 2021-01-15.
  5. "Bluebell Group partners with OnTheList and Brunello Cucinelli in Taiwan". Inside Retail. 2020-02-10. Retrieved 2021-01-15.
  6. "Hong Kong retailers stage unprecedented strike to ask for rental cuts". South China Morning Post. 2020-02-18. Retrieved 2021-01-15.
  7. Ap, Tiffany; Ap, Tiffany (2020-09-21). "EXCLUSIVE: Bluebell Group Takes Minority Stake in Translatio". WWD. Retrieved 2021-01-15.
  8. "Sophie de Rougemont talks bringing Asia affordable luxury". South China Morning Post. 2015-08-26. Retrieved 2021-01-15.
  9. "Ashley Micklewright (Bluebell Group) : « En Asie, implémenter une stratégie dans les 6 mois, c'est déjà trop tard ! » | Journal du Luxe.fr Actualité du luxe" (in français). Retrieved 2021-01-15.
  10. "Sophie de Rougemont talks bringing Asia affordable luxury". South China Morning Post. 2015-08-26. Retrieved 2021-01-15.
  11. WW, FashionNetwork com. "Jimmy Choo strengthens position in Hong Kong". FashionNetwork.com. Retrieved 2021-01-15.
  12. "Le Japon, ce pays qui refuse l'idée de se parfumer". Le Monde.fr (in français). 2016-12-14. Retrieved 2021-01-15.
  13. "Luxury is in the details: Industry expert". koreajoongangdaily.joins.com. Retrieved 2021-01-15.
  14. "EXCLUSIVE INTERVIEW with b.space team: towards a new era". Retail in Asia. 2019-10-03. Retrieved 2021-01-15.
  15. Ap, Tiffany; Ap, Tiffany (2020-09-21). "EXCLUSIVE: Bluebell Group Takes Minority Stake in Translatio". WWD. Retrieved 2021-01-15.

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