Bharti Airtel

Airtel is the brand name of Bharti Airtel Limited, an Indian multinational corporation that provides telecommunications services and is headquartered in New Delhi. Its operations may be found in 18 different nations spanning South Asia and Africa, in addition to the Channel Islands. Depending on the nation in which it operates, Airtel offers mobile services on the 2G, 4G LTE, and 4G+ spectrums, as well as fixed-line internet and telephony services. Additionally, Airtel had deployed its VoLTE technology across all of India's various telecom circles. It is the mobile network operator with the second biggest user base in India, as well as the mobile network operator with the second largest user base in the globe. In the very first Brandz rating ever conducted by Millward Brown and WPP plc, Airtel was determined to be India's second most valuable brand.

Airtel is noted with being a pioneer in the business strategy of outsourcing all of its business activities, with the exception of marketing, sales, and finance, and developing the "minutes factory" model, which is characterised by cheap costs and large volumes. Since then, a number of companies have made the decision to implement the approach. Amdocs is in charge of providing technical assistance for Airtel's operations, while Ericsson, Huawei, and Nokia Networks are in charge of providing and maintaining the company's equipment. Bharti's subsidiaries and joint venture firms, such as Bharti Infratel and Indus Towers in India, are responsible for the upkeep of the transmission towers. Airtel was able to offer inexpensive call rates of 1 (1.3 US cents) per minute because Ericsson consented, for the first time, to be paid by the minute rather than being paid ahead for installation and maintenance of their equipment. This was a significant step in the right direction.