BK8

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BK8
Private
IndustryOnline Gambling
Founded2014; 12 years ago (2014)
Area served
Worldwide
ServicesSports Betting, Online Casino
OwnerMettlemind Tech Ltd
Websitebk8.com

BK8 is an online betting platform offering sports betting and live casino services. Founded in 2014 and headquartered in Malta, the company operates across multiple international markets, with a primary focus on the Asia-Pacific region. Its services include pre-match and in-play sports wagering, as well as live dealer casino games accessible through digital platforms. The platform facilitates real-money wagering across its services, subject to regional regulations.

History

BK8 was established in 2014 as a digital betting platform. The company expanded its operations across Asia and other international markets, later extending its offering to include live casino and multi-provider gaming content. Its international presence has been supported through several partnerships in professional sports, most notably the Aston Villa F.C.[1] and Gresini Racing Team.[2][3]

Operations and Licensing

BK8 operates under a multi-jurisdictional structure and is led by Managing Director Michael Gatt.

The platform is licensed and regulated by the Government of the Autonomous Island of Anjouan, Union of Comoros and operates under the License No.: ALSI-202504032-FI2.

Sponsorships and Partnerships

Football

  • BK8 has entered into sponsorship agreements with professional football clubs across multiple leagues, including:
  • Official Asian Betting Partner of five (5) La Liga Clubs,[4][5] including Valencia C.F., Villarreal C.F., Elche C.F., RCD Mallorca and Athletic Club in 2021-2022 season.
  • Front-of-shirt sponsor of Aston Villa F.C. (2023–24)
  • Training wear partner of Burnley F.C. (2022–2026)[6]
  • Previous partnerships have included Crystal Palace F.C.[7] and Huddersfield Town A.F.C.[8][9]

Badminton

BK8 serves as the official sponsor and presenting partner across selected Badminton World Federation World Tour events and major championships[10][11] (2024–2026), including:

  • Official Sponsor of Li-Ning BWF Hong Kong Open 2024
  • Official Sponsor of TOYOTA BWF Thailand Open 2024
  • Official Sponsor of HSBC BWF World Tour Finals 2024 – 2026
  • Official Sponsor of TotalEnergies BWF Sudirman Cup Finals 2025
  • Official Sponsor of TotalEnergies BWF World Championships 2025
  • Official Sponsor of Thomas and Uber Cup 2026
  • Official Sponsor of World Championships 2026

Motorsport

Gresini Racing has entered a multi-year partnership with BK8 NEWS, a sports news and entertainment platform owned by BK8, with BK8 NEWS becoming the team's Official Title Sponsor for the 2025 and 2026 seasons.

Brand Ambassadors and Initiatives

BK8 has partnered with athletes including footballer John Terry,[12] Robin van Persie, Kelly Smith,[13] Faye White[14]and world-boxing champion Manny Pacquiao.

BK8 has also been associated with initiatives related to women’s football and mental health awareness, including the “We Mind & Kelly Matters”[14] programme.

In the media

  

References

  1. ↑ "Aston Villa agree principal partnership with BK8". Aston Villa Football Club. Aston Villa F.C. 22 June 2023. Retrieved 2026-05-19.
  2. ↑ "BK8 News is the new title sponsor of Gresini Racing MotoGP: let's get started!". Gresini Racing. Gresini Racing MotoGP. Retrieved 2026-05-19.
  3. ↑ "BK8 News signs as Gresini Racing's title sponsor". BikeSport News. BikeSport News. Retrieved 2026-05-19.
  4. ↑ "BK8 signs regional betting sponsorships with five LaLiga sides". SportBusiness. SportBusiness Media. Retrieved 2026-05-19.
  5. ↑ "La Liga clubs sign sponsorship agreements with BK8". SportsPro. SportsPro Media. Retrieved 2026-05-19.
  6. ↑ "BK8 renew as official training wear partner". Burnley Football Club. Burnley F.C. Retrieved 2026-05-19.
  7. ↑ "BK8 scores sponsorship deals with Palace, Burnley and Huddersfield". SportBusiness. SportBusiness Media. Retrieved 2026-05-19.
  8. ↑ "Burnley FC and Huddersfield Town announce sports betting partnership with BK8". iGaming Brazil. iGaming Brazil. 9 August 2022. Retrieved 2026-05-19.
  9. ↑ "BK8 becomes new global betting partner". Huddersfield Town AFC. Huddersfield Town Association Football Club. Retrieved 2026-05-19.
  10. ↑ "BWF announces official betting partnership with BK8 for major championships". Badminton World Federation. 21 April 2025. Retrieved 19 May 2026.
  11. ↑ "BK8 sponsors BWF Tour Final". SBC News. 6 June 2024. Retrieved 19 May 2026.
  12. ↑ "BK8.com ropes in John Terry as brand ambassador". European Gaming. 19 February 2019. Retrieved 19 May 2026.
  13. ↑ "BK8 regains sporting foothold with Kelly Smith partnership". SBC News. 9 September 2021. Retrieved 19 May 2026.
  14. ↑ "Sporting star Faye White guest appearance inspires female footballers". All Things Business. Retrieved 19 May 2026.

External links

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