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IndustryOnline Gambling
Founded2014; 9 years ago (2014)
Area served
ServicesSports Betting, Casino

BK8 is a licensed online gambling brand founded in 2014. Since inception, BK8 has partnered with English Premier League club, Crystal Palace F.C.; English Football League clubs, Burnley F.C. and Huddersfield Town F.C.; LaLiga clubs[1] such as Villarreal CF,[2] Athletic Club, Valencia CF,[3] Elche CF and RCD Mallorca. It has partnered with athletes such as John Terry, Robin Van Persie, Kelly Smith & Faye White as brand ambassadors.[4]


In 2015, the company launched the BK8 sports provider. It hosts over 90 sports categories with live sports matches available for betting on a daily basis.

In 2016, BK8 collaborated with Evolution Gaming, which is a pioneer online casino provider.

In 2017, the company partnered with IM E-Sports, which is the number one E-Sportsbook provider.[5]

In 2020, BK8 enabled cryptocurrency as the payment method for better security and privacy and launched the Leaderboard program.

In 2021, BK8 announced itself as the Official Betting Partner for 5 Spanish Football Teams.


In 2018, BK8 announced John Terry, the former Chelsea captain and English footballer as its brand ambassador.[6][7]

BK8 also entered a three-year deal with La Liga in 2018, the Spanish professional football team as the “Official Betting Partner”.[8]

In 2019, BK8 signed Robin Van Persie, former Netherlands and Manchester United top scorer, as their new brand ambassador.[9][10]

In 2021, BK8 introduced Kelly Smith as their first female brand ambassador.[11] This partnership marks the first in the world partnership of a betting brand with a female ambassador.[12]

In 2022, Faye White, former England captain and Arsenal WFC captain was named as their brand ambassador, with the vision to encourage and inspire more female footballers.

BK8 signed as “Official Training Wear Partner” & “Official Betting Partner” for Burnley Football Club in 2022.[13]

English Premier League Club, Crystal Palace announced BK8 as its “Official Betting Partner” for the 2022-2023 season.[14][15]

Further in 2022, BK8 extends its partnership with Huddersfield Town Football Club as “Official Global Partner” and “Primary Shirt Sponsor”.[16][17][18] The brand would be displayed on the Home Kit T-shirt of the club’s women team.


BK8 in the UK is operated by TGP Europe Limited, licensed by The Gambling Commission of Great Britain (under the Gambling Act 2005).[19]


Announcing Kelly Smith as their brand ambassador, BK8 donated to “We Mind Kelly Matters”, a charitable fund founded by Kelly Smith that assists individuals suffering from mental health challenges.[20][21] BK8 also contributed £15,000 to Burnley FC in the Community charity fund and support #HerGameToo financially.[22][23]

After announcing partnership with Faye White, BK8 contributed a £30,000 charitable donation to demonstrate the long-term commitment to empower women through local football projects, while providing vital support to mental health and wellness groups in local communities.

In the media



  1. "BK8 signs regional betting sponsorships with five LaLiga sides". SportBusiness. 16 August 2021. Retrieved 7 October 2022.
  2. "VILLARREAL TO WORK WITH BK8 IN ASIA". villarrealcf.es. Retrieved 7 October 2022.
  3. "Valencia Club de Fútbol". www.valenciacf.com. Retrieved 7 October 2022.
  4. "Black Hawk Technology CO. Ltd". www.bk8.com. Retrieved 7 October 2022.
  5. "Malaysia E-sport Tournament Party (METP)". news.marketersmedia.com. Retrieved 7 October 2022.
  6. "BK8.com announces John Terry as first Asia ambassador". www.sbcnews.co.uk. 19 February 2019. Retrieved 7 October 2022.
  7. "John Terry | Facebook". www.facebook.com. Retrieved 7 October 2022.
  8. "Five La Liga clubs agree deals with BK8". SportsPro. 17 August 2021. Retrieved 7 October 2022.
  9. Pratama, Mohammad Resha. "Robin van Persie Akan Kunjungi Jakarta Maret". sepakbola (in Bahasa Indonesia). Retrieved 7 October 2022.
  10. "BK8 Brand Ambassador [ROBIN VAN PERSIE] : BK8_Online_Betting". reddit. Retrieved 7 October 2022.
  11. Powell, Jennie (8 September 2021). "Bk8 sign Kelly Smith as ambassador". 4 The Love Of Sport. Retrieved 7 October 2022.
  12. "BK8 regains sporting foothold with Kelly Smith partnership". www.sbcnews.co.uk. 9 September 2021. Retrieved 7 October 2022.
  13. "BK8 BECOMES NEW GLOBAL BETTING PARTNER". www.htafc.com. Retrieved 7 October 2022.
  14. "Crystal Palace announce BK8 as Official Asian Betting Sponsor for 2022/23 season". Crystal Palace F.C. Retrieved 7 October 2022.
  15. "BK8 joins Crystal Palace as Asian betting sponsor". SportsMint Media. 8 August 2022. Retrieved 7 October 2022.
  16. "BK8 Signs Deals with Burnley FC and Huddersfield Town". CasinoReviews.Net. Retrieved 7 October 2022.
  17. "BK8 RENEW PARTNERSHIP WITH HUDDERSFIELD TOWN". www.htafc.com. Retrieved 7 October 2022.
  18. Silva, Lucas (9 August 2022). "Burnley FC and Huddersfield Town announce sports betting partnership with BK8". iGaming Brazil. Retrieved 7 October 2022.
  19. "TGP Europe Limited - Domain names". Gambling Commission. Retrieved 7 October 2022.
  20. "About us – We Mind & Kelly Matters". wemindandkellymatters.org.uk. Retrieved 7 October 2022.
  21. "We Mind & Kelly Matters". Twitter. Retrieved 7 October 2022.
  22. "BK8 makes Championship moves with Burnley FC and Huddersfield Town". sbcnews.co.uk. 8 August 2022. Retrieved 7 October 2022.
  23. Sale, Jessie (8 August 2022). "Burnley FC and Huddersfield Town net BK8 partnerships - Insider Sport". insidersport.com/. Retrieved 7 October 2022.

External links