Ayelet Frish

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Ayelet Frish
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Born (1972-08-12) August 12, 1972 (age 51)
EducationMaster's Degree
Known forStrategic consultant
Spouse(s)Adi Frish
Children4

Ayelet Frish (Hebrew: איילת פריש; born August 13, 1972) is an is an Israeli strategic consultant.[1][2][3]

Biography

Ayelet Frish was born Ayelet Boimal at kibbutz Lehavot Haviva.[1][4]

In her early twenties, Frish was appointed as the spokesperson of the Kibbutz Movement. In 1999, she was appointed as the spokesperson of the Speaker of the Israeli Parliament, Avraham Burg.[5]

In 2004, Frish was appointed Head of Strategy for Shimon Peres during his role as Israel's Deputy Prime Minister and Minister for the Development of the Periphery, the Negev, and the Galilee, at the 30th Israeli government.[6]

In 2007, when Peres was elected as the Ninth President of the State of Israel, Frish was appointed as President Peres' Chief Spokesperson.[6][7]

In her term as President Peres' Chief Spokesperson, Frish led several public campaigns. One of them was an international campaign to launch the official Facebook page for Shimon Peres. [8][9] For organizing the launch event, Frish received the annual award for the leading Israeli public relations campaign of 2012 ("The Roaring Lion Award") for the Facebook campaign.[10]

Between 2008 and 2013, Frish led communications for the Israeli Presidential Conferences known as "Facing Tomorrow", under the auspices of President Peres. [11][12] In 2013, the conference began with celebrations for President Peres' 90th birthday, with attendance by former US President Bill Clinton and a performance by Barbra Streisand.[13][14]

In 2014, Frish also managed the communications of the "Invocation for Peace" event held at the Vatican, led by Pope Francis, President Peres and Palestinian President Mahmoud Abbas.[15][16] Later that year, Frish initiated the establishment of an Innovation Center within the Peres Center for Peace, which now called Peres Center for Peace and Innovation.[17][18]

Frish was one of the initiators of the Netflix documentary film "Never Stop Dreaming: The Life and Legacy of Shimon Peres.[19]"

After her role at the President's Office, Frish founded "Frish Strategic Consulting Ltd.," a strategic advisory firm.[20] Among the firm's clients (past and present) is former Israeli Prime Minister and Head of the Yesh Atid Party Yair Lapid[21][22]; Israel's 11th President, Isaac Herzog[23]; Sylvan Adams, Israeli entrepreneur Erel Margalit[24]; Lawyer Prof. Alan Dershowitz and more.

In 2020-2022, Frish was chosen by Maariv Newspaper as one of the 40 most influential women in Israel.[25][24]

Frish often appears as a commentator and analyst on Israeli television on issues related to current affairs, Israeli politics, foreign policy and security.

Personal Life

Frish is married to Adi, Vice President at Redhill Biopharma. They have four children and live in the community of Aseret.[4]

References

  1. ↑ 1.0 1.1 שנבל, אריאל (2017-07-21). "יועצת התקשורת של שמעון פרס מסכמת שנה בלעדיו". מקור ראשון.
  2. ↑ "Israel-Hamas War: An analysis by one of Israel's leading advisors". The Jerusalem Post | JPost.com. Retrieved 2024-01-16.
  3. ↑ "Israel's Shimon Peres hospitalized with irregular heartbeat". CNN. 24 January 2016. Retrieved 2024-01-16.
  4. ↑ 4.0 4.1 "איילת פריש - יועצת אסטרטגיה ומומחית למיתוג". רשת עושים היסטוריה (in עברית). Retrieved 2024-01-16.
  5. ↑ ויסמן, לילך (2014-07-01). "איילת פריש תנהל את מערך התקשורת של לפיד ויש עתיד". Globes. Retrieved 2024-01-16.
  6. ↑ 6.0 6.1 טל, רונן (2007-07-19). "כל נשות הנשיא". Globes. Retrieved 2024-01-16.
  7. ↑ "'He opened up a rare door to the audience'". The Jerusalem Post | JPost.com. Retrieved 2024-01-16.
  8. ↑ אלטמן, יאיר (2012-02-24). "לייק לנשיא: צוקרברג ישיק דף פייסבוק לפרס". Ynet (in עברית). Retrieved 2024-01-16.
  9. ↑ "N12 - הנשיא שמעון פרס ומארק צוקרברג ישיקו דף לקידום השלום". N12. 2012-02-24. Retrieved 2024-01-16.
  10. ↑ "בית הנשיא ומשרד ראש הממשלה זכו בפרסי "האריה השואג" - וואלה! ברנז'ה". וואלה! (in עברית). 2013-07-09. Retrieved 2024-01-16.
  11. ↑ "האוניברסיטה העברית בירושלים - אגף שיווק ותקשורת". www.huji.ac.il. Retrieved 2024-01-16.
  12. ↑ "Bush, PM put on best faces". The Jerusalem Post | JPost.com. 2008-05-15. Retrieved 2024-01-16.
  13. ↑ "Facing Tomorrow 2013: All-star Celebration Honors Israeli President Shimon Peres On His 90th Birthday Bill Clinton, Barbra Streisand, Tony Blair, Sharon Stone, Robert De Niro Appear at Gala Event". www.diplomacy.co.il. Retrieved 2024-01-16.
  14. ↑ AARON, KALMAN (10 June 2013). "5th Presidential Conference to open in Jerusalem". The Times Of Israel.
  15. ↑ "איילת פריש: בלוג מסביב לשעון". און לייף (in עברית). 2014-06-18. Retrieved 2024-01-16.
  16. ↑ STAFF, TOI (8 June 2014). "The Invocation for Peace ceremony at the Vatican". The Times Of Israel.
  17. ↑ "The Peres Center for Peace and Innovation". www.peres-center.org. Retrieved 2024-01-16.
  18. ↑ "The Israeli Innovation Center | Cybertech Europe 2024". italy.cybertechconference.com. Retrieved 2024-01-16.
  19. ↑ Eichner, Itamar (2022-07-12). "'Never Stop Dreaming: The Life and Legacy of Shimon Peres' hits Netflix". Ynetnews. Retrieved 2024-01-16.
  20. ↑ "Meet the woman advancing the role of women in management". The Jerusalem Post | JPost.com. 2021-03-04. Retrieved 2024-01-16.
  21. ↑ Kingsley, Patrick (2021-06-12). "Yair Lapid Won't Be Israel's Next Leader. But He's the Power Behind the Throne". The New York Times. ISSN 0362-4331. Retrieved 2024-01-16.
  22. ↑ "Yair Lapid, the Underdog Who Believes He's the Man to Unseat Netanyahu". Haaretz. Retrieved 2024-01-16.
  23. ↑ "המשרה מספר אחת: 62 אלף שקל בחודש, תקציב נדיב לנסיעות לחו"ל - וכמעט 0 אחריות". TheMarker. Retrieved 2024-01-26.
  24. ↑ 24.0 24.1 "במקום ה-40 ברשימת המשפיעות: איילת פריש - יועצת אסטרטגית". www.maariv.co.il. 2022-03-11. Retrieved 2024-01-16.
  25. ↑ ""גאון אסטרטגי וחיית תקשורת": איילת פריש - מקום 35 ברשימת הנשים המשפיעות". www.maariv.co.il. 2021-03-07. Retrieved 2024-01-16.

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