Apple TV

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A digital media player and microconsole created and marketed by Apple Inc., the Apple TV is the company's first product. Basically, it's a tiny network appliance and entertainment device that can accept digital data for visual and audio material such as music, video, video games, or the screen display of certain other devices and play it back on a linked television set or other video display device.

Apple TV is a source device that is HDMI-compliant. If you want to use it for watching, you must connect it to a high-definition widescreen television or an enhanced-definition television through an HDMI connection. There are no built-in controls on the Apple TV, and it can only be controlled remotely. This can be done by using an Apple Remote or Siri Remote control device (both of which are included with the Apple TV) and their infrared/Bluetooth capabilities, by using the Apple TV Remote app (available from the App Store on numerous Apple devices) and their Wi-Fi capabilities, or by using some third-party gaming controllers and infrared remotes.

Apple TV runs software applications that are preinstalled with the system software or, in the case of models running tvOS, applications that are downloaded from Apple's tvOS App Store over the device's Wi-Fi connection, with the most popular being those that stream video. Apple TV is available in a variety of sizes and configurations. Among the most important online content sources for Apple TV applications are subscription services for streaming television and movies, cable and broadcast networks via TV Everywhere, and major sports leagues.

Moreover, it makes advantage of its Wi-Fi capabilities to receive material that has been bought or leased directly from Apple's iTunes Store, as well as content that has been transferred from other nearby iDevices through AirPlay, or shared from macOS or Windows PCs that are running iTunes on them.

Analysts believe Apple's March 2019 special event demonstrated the company's reorientation of its focus away from the Apple TV hardware, which has lagged competitors with only 13 percent of the United States connected TV market share, and apps on the set-top box, and toward higher revenue-generating services. Its Apple TV+ original content offering and Apple TV Channels a la carte premium video on demand subscription aggregating service will make Apple-distributed video streaming accessible via rivals' devices.