Apple Music is a music and video streaming service established by Apple Inc. that allows users to stream music and videos. Users may choose music to stream to their device on demand, or they can listen to existing playlists that have already been created. It also features Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcast live to more than 200 countries across the world 24 hours a day, seven days a week. The service was introduced on June 8, 2015, and it became live on June 30, 2015, according to the company. New members are entitled to a six-month free trial period before being required to pay a monthly fee for the service.
Apple Music, which started as a primarily music service in 2012, began offering video content in 2016. Apple executive Jimmy Iovine has claimed that the company's goal is for the service to become a "cultural platform," and the company wants the service to be a "one-stop shop for pop culture," according to reports. The firm is actively investing extensively in the development and acquisition of video content, both in the form of music videos and concert footage that promote music releases, as well as web series and feature films, and this investment will continue in the future.
Although the first iOS version of Apple Music had a mixed reception, most of the complaints were centred towards the user interface, which was regarded "not intuitive." It was acclaimed, however, for its playlist curation capabilities, a large collection of music to stream, and its connectivity with other Apple devices and services, among other things. The app had a dramatic overhaul in iOS 10, which has garnered excellent feedback for its revised UI with less clutter, easier navigation, and a greater focus on users' libraries. The app is available free on the App Store. Apple Music received widespread acceptance shortly after its inception, surpassing the ten-million-subscriber mark in only six months. As of June 2019, the service has 60 million customers all around the globe, according to the company.