Apoorva Mukhija
Apoorva Mukhija | |
|---|---|
 | |
| Born | India |
| Nationality | Indian |
| Other names | The Rebel Kid |
| Occupation |
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| Known for | YouTube Shorts, satirical videos, Gen Z commentary |
Apoorva Mukhija, popularly known online as The Rebel Kid, is an Indian digital content creator, YouTuber, and social media personality.[1] She gained prominence for her bold, unfiltered commentary on youth culture and societal norms, and is best known for her viral appearances on platforms such as YouTube and Instagram. Mukhija was featured in Forbes India's 2023 Digital Stars list for her growing influence in India's online entertainment space.[2]
Early Life and Education
Apoorva Mukhija hails from India and pursued her education in the field of communication and media studies. Before rising to online fame, she actively participated in creative projects and digital storytelling, gradually building her brand as "The Rebel Kid."
Career
Mukhija began her journey on social media with short-form video content that quickly resonated with a younger audience.[3] Her persona, The Rebel Kid, is known for its outspoken, humorous, and often controversial takes on Indian society, relationships, and internet culture.
She gained significant traction after appearing on India's Got Latent, a YouTube show hosted by comedian Samay Raina, where her performance sparked both praise and criticism due to her candid language. The episode went viral and trended on platforms like X (formerly Twitter), Instagram Reels, and YouTube Shorts, with online users both defending and debating her style of expression.
Recognition
In 2023, Apoorva Mukhija was recognized as one of Forbes India’s Top Digital Stars, highlighting her rise as a bold voice in India's creator economy. Her content continues to provoke conversations about online expression and gender dynamics in Indian digital media.3
Public Image and Controversy
In February 2025, Mukhija faced backlash for her appearance on India's Got Latent, with critics labeling her language and demeanor as "objectionable." While some netizens accused her of promoting vulgarity, others defended her right to express freely, pointing to the double standards often applied to female creators in India.[4][5]
Personal Life
Apoorva keeps much of her personal life private. Her online persona often blurs the line between satire and authenticity, which she acknowledges is part of her digital strategy.
References
- ↑ "The Rebel Kid: Apoorva Wiki, Bio, Age, Height, Family and More". WikiBios (Google Sites). Retrieved 18 April 2025.
- ↑ "2023 Digital Stars: Apoorva Mukhija". Forbes India. Retrieved 18 April 2025.
- ↑ "Apoorva Mukhija Biography". Digital Gabbar. Retrieved 18 April 2025.
- ↑ "Who is Apoorva Makhija aka The Rebel Kid? YouTuber who came on Samay Raina's India's Got Latent and slammed for her foul language". The Times of India. Retrieved 18 April 2025.
- ↑ "Apoorva Makhija aka The Rebel Kid trolled for objectionable remarks on Samay Raina's YouTube show". India Today. 11 February 2025. Retrieved 18 April 2025.