Anita Heidema

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Anita Heidema
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Born (1967-06-22) June 22, 1967 (age 56)
  • Author
  • Life business strategist
  • Speaker
  • Television Host
  • Podcast Host
OrganizationAnita Heidema International
Partner(s)Dario Tomaselli

Anita Heidema (born June 22, 1967) is a life business strategist, motivational speaker and author,[1][2][3] known best as the creator of the Rich Life Biz and as the television host for Positive Panel[4], Ask Anita & Passion is Cooking Lifestyle TV and the author of Vitality Knocks. Heidema is also the host of Ah Ha Moments to Success Podcast[5] and the owner of the YIJ International and Passion Is Cooking.[6][7]

Early life and career

After graduation from college, Heidema worked in the travel industry for two years before moving to the paper industry. She spent 25 years working in various roles from sales to management in the merchant paper industry prior to starting her own business, media and training companies.

As a second generation Dutch, Heidema is an avid proponent for health awareness, nutritional advocate and juice expert where she combines juicing for health and taste to all of Passion Is Cooking meal creations. She is also become both a mentor and brain and mental health advocate to others after helping her late mother navigate Lewy body Dementia.[8]

Heidema also presents seminars on the health and relationship benefits of healthy home cooking, having launched the “Cook & Eat Together to Stay Together” Passion Is Cooking Lifestyle TV and growing Passion Is Cooking into a multi-platform lifestyle, travel, food and cooking media program, together with world-renowned Italian Chef Dario Tomaselli.[9]

In the media



  1. "Pair helps couples find passion in cooking | Toronto Sun". May 23, 2018.
  2. "AnitaHeidema".
  3. "Anita Heidema | HuffPost".
  4. "The Positive Panel". Rogers TV / TV Rogers.
  5. "Ah Ha Moments for Success". Listen Notes.
  6. Cooking, Passion is (January 4, 2019). "International Dinner Club Launches This Week in Toronto". GlobeNewswire News Room.
  8. "Giving Back".
  9. "I'm embarrassed that it's taken me this long to sing the praises of Oro and its chef, Dario Tomaselli" – via The Globe and Mail.

External links

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