Alexandra Scharff
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Alexandra Scharff | |
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| Born | April 29, 1930 |
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Alexandra “Alexa” Scharff (born April 29, 1930), is a fashion designer, real estate investor, and patron of the arts who is best known for her “Alexa” women’s swimsuits and clothing line[1][2]. Scharff’s second husband and business partner was Werner G. Scharff, designer of the Lanz flannel nightgown[3], with whom she invested in many Venice Beach commercial and residential properties, contributing to the development of the city as a tourist destination and a hub of creativity[3]. After Werner Scharff's death in 2006, Alexandra partnered with his second wife, Simone Hormel Scharff, to continue managing his trust. Hormel's son from a previous marriage is American guitarist Smokey Hormel.
Career
Alexandra Scharff started working for Lanz Incorporated in the 1950’s. Alongside co-owner, Werner Scharff, Alexandra designed dresses, sleepwear, and swimsuits[4]. The Alexa junior swimsuit label featured bold colors and patterns and youthful designs, which caught the eye of fashion editors noting summer of 1969 trends[5]. Her own label, Alexa, was sold in Lord & Taylor and Neiman-Marcus[6], among other high-end department stores.
References
- ↑ De Santis, Florence (January 24, 1967). "Bikinis Losing Out As Girls Cover Up". The Shreveport Times (Print newspaper). pp. Section B, 1.
- ↑ Leigh-Taylor, Charlotte (October 19, 1967). "California Swimwear Stays In Pacesetter Spot". Malibu News. p. 18.
- ↑ 3.0 3.1 Nelson, Valerie J. (2006-08-27). "Werner Scharff, 90; Arts Patron, Clothier Helped Dress Up Venice". Los Angeles Times. Retrieved 2023-04-28.
- ↑ "Swim Fashions From Alexa". Knitted Outerwear Times. January 6, 1969. p. 38.
- ↑ "California Swimwear Designers Invite You to Don a Dazzling Suit and Swim On In". Palm Beach Times. October 19, 1967.
- ↑ "Tunic and Twosome". Seventeen. January 1969. p. 79.
External links
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