Alexander Mehdi Bennouna

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Alexander Mehdi Bennouna
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Born19 April 1967
  • Businessman
  • Author
  • Entrepreneur

Alexander Mehdi Bennouna (born 19 April 1967) is a Swiss businessman, author and entrepreneur.


He is the former CEO of Victorinox Swiss Army Watch and former Sales Vice President at the The Swatch Group and counts 25 years of experience in the Swiss watch industry. In 2020, he co-founded DecideAndAct Ltd. (d&a), a Swiss watch brand based on a new responsible business model that combines sustainability and a donation system to support NGOs.


Alexander Mehdi Bennouna he is the son of Mohammed Bennouna[1], a Moroccan political figure involved with Tanzim (Morocco), a branch of the National Union of Popular Forces. He was born in East Germany from a German mother Bennouna, grew up in a modest environment and moved to SSwitzerland at age 7. Passionate about history he obtained a post-graduate in political studies from the Sciences Po Institute of Political Studies in 1992 after a master degree in Sociology and Anthropology at University of Lausanne.

While travelling for work as the Vice President of Sales for the The Swatch Group, he spent 5 years researching and interviewing the survivors of the the Moroccan revolution of 1973 and published his research in the book Héros Sans Gloire. Échec d'une révolution[2][3][4] in 2002 which tells the story of his father, :fr:Mohamed_Bennouna|Mohammed Bennouna, his companions and the disappearance of Mehdi Ben Barka. The best seller[5][6] brings to light a new light on the history of the Moroccan independence[7][8] and received the :fr:Prix_Grand_Atlas|Prix Grand Atlas[9] the same year from Mohammed Arkoun.


  1. "Maroc Réalités - Mohamed Bennouna dit Mahmoud". Retrieved 2021-03-29.
  2. Bennouna, Mehdi (2017-02-24). Héros sans gloire: Échec d'une révolution (1963-1973) (in français). Tarik Editions. ISBN 978-9954-419-83-0.
  3. "Héros sans gloire - Echec d'une révolution 1963-1973... (9782842721633) by BENNOUNA; GALLISSOT". Retrieved 2021-03-29.
  4. "Heros sans gloire". Retrieved 2021-03-16.
  5. "Tarik, ou le Maroc sans tabous – Jeune Afrique". (in français). 2005-04-18. Retrieved 2021-03-29.
  6. "BIEF - Articles". Retrieved 2021-03-29.
  7. "El-Ouali Mustapha Sayed", Wikipedia, 2021-03-16, retrieved 2021-03-29
  8. "Google Scholar". Retrieved 2021-03-29.
  9. "Héros sans gloire par Mehdi Bennouna". Retrieved 2021-03-29.

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