Alex Theory

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Alexander Theory

(1980-07-04) July 4, 1980 (age 44)
Chicago, U.S.
  • inventor
  • entrepreneur
  • musical artist
Years active2001–present

Alex Theory (born July 4, 1980) is an American inventor, entrepreneur, and musical artist from San Francisco, California. He is the inventor of a multi-sensory virtual reality wellness experience[1] that was launched by Four Seasons Hotels and Resorts in 2019[2]. This immersive mixed reality technology called the Vessel[3] integrated the presentation of comprehensive sensory environments with real-time, physiological data to enable the generation of engaging, dynamic, closed-loop experiences[4]. The Vessel technology was created as a way to combat rising levels of stress, fatigue, anxiety, depression and other issues that people face around the world[5]. The technology integrated aromatherapy, sound and music therapy, vibroacoustic therapy, virtual reality, biofeedback, neurofeedback, meditation, and other modalities into a singular experience[6] that allowed guests to see, hear, smell, feel, and touch sensations of nature[7].


In 2008, Theory founded the Global Sound Conference, a symposium that brought together key individuals from the music, film and television industries with pioneers in the areas of sound healing and integrative medicine[8].

In 2016, Theory co-founded Sensync[9], a company that created a sensory immersion vessel to offer a novel wellness treatment called the Deep Brain Massage[10]. He served as its chief executive officer until 2021 when the company was dissolved.

In 2022, Theory founded an immersive metaverse technology company Senkiva[11].

Music career

In addition to being an inventor and entrepreneur, Alex Theory is also known for being a musical artist[12]. His style combines original Electronic, Minimal, Ambient, World, and folk music. He has released a total of eight solo albums[13] and various singles.


  • Alex Theory – ‘’Water’’ – Mystic Vibration 2008
  • Alex Theory – ‘’Light’’ – Mystic Vibration 2008
  • Alex Theory – ‘’Earth’’ – Mystic Vibration 2009
  • Alex Theory – ‘’Air’’ – Mystic Vibration 2009
  • Alex Theory – ‘’Saturn Returns’’ – Mystic Vibration 2009
  • Alex Theory – ‘’Emergence (Ayahuasca Songs)’’ – Mystic Vibration 2010
  • Alex Theory – ‘’Full Spectrum Sound Healing’’ – Mystic Vibration 2010
  • Alex Theory – ‘’Alex Theory and Shiva Rea Present: Rising’’ – Mystic Vibration 2014

Compilation albums

  • Various Artists – ‘’Dissolving Clouds” – Interchill Records 2005
  • Various Artists – ‘’New World Dub Vol. 1” – System Recordings 2005
  • Various Artists – ‘’Gathering The Tribe” – Interchill Records 2006

Film scores

  • 2012: Time for Change 2012:_Time_for_Change[14]


  1. Parker, Jennifer Leigh. "Wellness Travel Gets A High Tech Upgrade". Forbes.
  2. Hunter, Yvonne. "Four Seasons Resort Oahu At Ko Olina And Sensync Partner To Introduce The World's First Multi-Sensory Virtual Reality Wellness Experience". Hospitality Net.
  3. Rodriguez, Teresa (3 June 2020). "Four Seasons Resort Oahu at Ko Olina". Haute Living San Francisco.
  4. "Four Seasons Resort Oahu at Ko Olina and Sensync Partner to Introduce the World's First Multi-Sensory Virtual Reality Wellness Experience".
  5. O'Connor, Christina. "Four Seasons' spa now offers a 'massage for your brain'".
  6. Mikesell, Heather. "Escape Reality with The Vessel at Naupaka Spa & Wellness Centre".
  7. "The Vessel: Four Seasons Resort Oahu at Ko Olina's "Deep Brain Massage"". Spa Executive. 7 February 2020.
  8. "Jazz news: Global Sound Conference Brings World's Top Sound Researchers, Technologists and Musicians to Los Angeles for Four Day Symposium". All About Jazz. 19 March 2008.
  9. Fox, Jena Tesse. "Across chain scales, hotels step up wellness efforts".
  10. Romeyn, Kathryn (17 January 2020). "A Massage for the Brain? 3 Spas Treating Stress With Advanced Technology". The Hollywood Reporter.
  11. "Senkiva". Senkiva.
  12. "Alex Theory". Spotify.
  13. "Alex Theory Albums and Discography". AllMusic.
  14. "Alex Theory". IMDb.

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