AdvisorEngine

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AdvisorEngine
Subsidiary
IndustryWealth management technology
Founded2001
HeadquartersNew York City, New York, United States
Area served
United States
Key people
Rich Cancro (CEO)
ProductsWealth management software, portfolio management software, client relationship management (CRM) tools, financial planning software
OwnerFranklin Resources
ParentFranklin Templeton
Websiteadvisorengine.com

AdvisorEngine is a wealth management technology company and wholly owned subsidiary of Franklin Templeton (Franklin Resources, Inc.). The company provides software for financial advisors and wealth management firms in the United States. [1]

Overview

AdvisorEngine develops technology solutions for the wealth advisory industry, serving firms that collectively manage approximately $600 billion in assets. The company operates from offices in New York, New York, and Raleigh, North Carolina.[2]

Products and Services

AdvisorEngine’s wealth management platform offers tools designed to support advisor workflows, business operations, and client interactions. The platform includes features for client prospecting, digital onboarding, account aggregation, customer relationship management (CRM), financial planning, portfolio management, performance reporting, and fee administration.[3]

Corporate Structure

AdvisorEngine operates as a subsidiary of Franklin Resources, Inc., which conducts business under the Franklin Templeton brand. Franklin Templeton is a global investment management firm offering investment management, wealth management, and financial technology services.

History

The company was founded in 2014 by Rich Cancro. Franklin Templeton acquired AdvisorEngine in May 2020, completing the deal in September 2022.[4]

References

External links

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